Online marketers from all around the world struggle to find the answer to this question. The truth is that there are not many things associated with digital marketing that are as controversial. Some of the marketers will tell you that you have to share funny, witty images. Others will say that links are better since you can directly promote services and practices. There are marketers that recommend using videos as much as possible on Facebook and others believe that infographics bring in the quality that people are looking for.
It Is All About Target Audience
The basis of this question is automatically connected to a Facebook page’s visitors. The target audience is the one that should decide exactly what content they want to see on social media. This is something that can easily vary from one page to the next. The highly successful internet marketers realized that what works with one page may have absolutely no engagement with the public on another page.
While trying to determine what type of content you want to share on the managed Facebook page, the most important thing that you have to do is analyze the followers. This practically means learning all that you can about their likes and dislikes. That will help you a lot in deciding what you have to use.
Marketing in general is highly volatile. Even if you do manage to conduct a really accurate market research, it is still possible that you are not going to be able to end up with the quality that you are currently looking for in the sense that engagement will be lower than expected.
You need to be sure that you mix up your posts, even if you identify a specific post type that would work really well. Try to share different content ranging from relevant how to do articles to motivational quotes. Experiment with content type and time when it is shared. Only after around a month of constant posting and experimentation you have a possibility of finding a good recipe that can be used in the future for engagement growth.
Engaging In Conversations
No matter what content type is shared, if you want engagement to be really high, you need to interact with the followers. This practically means that you have to engage in conversations. It is really important that you never stay focused just on the content type. This is due to the fact that no matter what the content type is chosen because of efficiency, it can still lead towards problems as engagement can still be low.
On the whole, determining the best possible content type to share on a Facebook page is a process that does take some time. It has to be carried out with every single new page that is managed and once in a while, the trends can change as new likes are gained. It is important that you constantly analyze insights and that you notice what the current followers like to see most.