A few years ago mobile marketing, and even just have a responsive website design, might have seemed optional, but today that’s no longer the reality. When companies are creating their marketing, social media, and SEO campaigns, it’s essential they do so with mobile users at the forefront of their plans.
According to recent reports, 25% of Internet users rely solely on their smartphones as their means of accessing the web. With that in mind, below are four critical tips that can help you better build your marketing strategies around mobile users, as they continue to grow in number and importance.
- Offer Deals and Coupons
Research continues to show customers find exclusive mobile deals, coupons, and discount codes compelling, particularly when it comes to redeeming them in brick and mortar store locations. According to Juniper Research, there were almost 560 million mobile coupon users in 2014. Adding discounts and deals to your mobile strategy is good because it puts those deals right at the fingertips of the user, so they’re more likely to use them, thereby driving traffic to your business.
- Consider Keywords
When you’re creating mobile marketing strategies, your use of keywords needs to reflect this approach, and the primary difference is that you need to target those words and phrases that are localized. When users are looking to their mobile device to conduct searches for products and services, they’re likely looking to connect with businesses in their local area, so make it easy for them to find you. Think about this as you’re working on those localized keywords—Search Engine Land reports 90 percent of local mobile searches result in a purchase. If you want to take advantage of that huge percentage, you’re going to have to go as local as you can with everything you do regarding mobile marketing. The more specific, the better.
- Maintain Consistency
What’s important to remember, yet is frequently forgotten, is the importance of providing your customers and potential clients with a sense of consistency across all channels. You want your customers to feel consistency throughout each touch point, and this includes their mobile experience, whether it’s your website, your apps, accessing your social media profiles, or in how you send emails and newsletters.
- Put Data To Use
Mobile users provide an excellent opportunity to gather valuable data, so make use of it. Look at a wide range of data including not just demographics about your users, but also where their activity is centered, as well as their inactivity. You can use this in-depth mobile data to start creating customer personas and segmenting your customers in a way that will be beneficial not just as you hone your future mobile marketing campaigns and strategies, but throughout your entire business.
Making Mobile Work for You
Mobile marketing is quickly becoming the number one way consumers connect with retailers and service providers. Don’t miss the opportunities that are present through the targeting of mobile users. The tips above are a great starting point to either begin mobile marketing or give your current strategies new life.