When conversations are happening on Facebook
There are exceptions to the above rules, depending on what you are posting, but these are good general guides for most sites, social media activity and blogs. I’ve been fortunate to have access to statistics to hundreds of different sites/blogs during my sixteen year career and roughly 90% of the time the above holds true.
When I was the Head of Marketing at Travelzoo our production team always sent out the Top 20 e-mail list to the 21 million subscribers on Wednesday at roughly 11 am. Why? This gave it the best chance to be read. You should do the same thing when you post. If you have an incredible Tweet you need to get out, but it’s 2 a.m. on a Saturday, use a tool like hootsuite to schedule for the tweet to go out when more potential readers might read it.
Ironically, this post may not be picked up as much as it could since I’m posting it in the afternoon on a Monday following a holiday.
Other good posts on this topic: YouTube Traffic Patters, Best Time to Send E-Mail, When are Facebook Users Most Active?, Conversion Volume by Day