The Power of Segmentation in Marketing Market segmentation is an intelligent marketing strategy that lets marketers pinpoint the suitable prospective customers for their offerings. By doing so, you…
7 Reasons Why You Should Be Mastering Short-Form Content for Impactful Marketing
7 Reasons Why You Should Be Mastering Short-Form Content for Impactful Marketing Short-form content is an impactful marketing tool that makes it easy for consumers to absorb the information in just…
Overview of Marketing Strategy and Trends for 2023
Overview of Marketing Strategy and Trends for 2023 The marketing landscape is constantly evolving, and keeping up with the latest trends is essential for businesses to stay ahead of the competition…
How to Use the Best Video in Your Marketing Strategy
How to Use the Best Video in Your Marketing Strategy We have known the importance of videos in marketing for a few years now. Not only are they perfect for lead generation, but they also drive traf…
7 Reasons Now Is the Perfect Time to Develop a YouTube Marketing Strategy
7 Reasons Now Is the Perfect Time to Develop a YouTube Marketing Strategy You’ve probably spent some time perusing videos on the social media giant YouTube. Some clips are done well and others not,…
9 Steps to Successful Content Marketing Strategy
9 Steps to Successful Content Marketing Strategy Without a strategy, content marketing is meaningless. You can have the most interesting, thought-provoking information in the world, but if the prop…
What to Consider When Creating A Product Strategy
What to Consider When Creating A Product Strategy The most important thing when launching a new product to market is the marketing strategy specific to your product. This is often referred to as a …
How to Build Your Instagram Marketing Strategy: 5 Essential Steps
How to Build Your Instagram Marketing Strategy: 5 Essential Steps More than one billion people use Instagram regularly, and 90% of the users follow at least one business on the increasingly-popular…
Local Marketing for Small Businesses
Local Marketing for Small Businesses Gaining traction as a small business is no easy feat. Especially in 2020, a time when anyone can open up their own company online in a matter of days, if not h…
Keyword Research Is The New Market Research
Keyword Research Is The New Market Research When you start a business it only makes sense to do research on the market in which you are about to compete. The same holds true whenever publishing a p…