From Data to Design: How AI is Shaping the Next Wave of User Experience Artificial intelligence and user experience refer to the integration of AI technologies and principles of user experience to …
The Power of Segmentation in Marketing
The Power of Segmentation in Marketing Market segmentation is an intelligent marketing strategy that lets marketers pinpoint the suitable prospective customers for their offerings. By doing so, you…
How to Boost your Email Deliverability Using Sunset Policy
How to Boost your Email Deliverability Using Sunset Policy A sunset policy is a segmentation strategy that separates inactive or unengaged contacts from the active ones. If a contact within this se…
Guide to CRM and Marketing Automation for Growth
Guide to CRM and Marketing Automation for Growth As the digital business landscape evolves, successful companies are increasingly leveraging technology to streamline their customer management proce…
The Power of Lead Scoring in Marketing Automation
The Power of Lead Scoring in Marketing Automation In the fiercely competitive realm of digital marketing, businesses continuously seek strategies to boost the effectiveness of their marketing initi…
How AI Revolutionizes Your Marketing Strategy
How AI Revolutionizes Your Marketing Strategy AI has become an invaluable tool for digital marketers, saving time and money. AI algorithms can process large amounts of data, analyze patterns, and m…
11 Effective Ways to Boost your Average View Duration on YouTube
11 Effective Ways to Boost Your Average View Duration on YouTube If you’re not using YouTube for your social media marketing strategy, you’ll miss a huge opportunity to attract traffic …
5 Elements for an Effective Social Media Strategy
5 Elements for an Effective Social Media Strategy Social media has been transformed from an option for brands into a need that should never be underestimated. According to Neil Schaffer, a whopping…