Microblogging in 2018: Why It Still Matters and Where (and How) to Do It The meteoric rise of Twitter has made microblogging the new norm. Millions of people engage in microblogging every day; many…
The Changing Face of Business: How Twitter Led the Phenomenon
Twitter Before and Now Remember when the only way businesses could reach their audiences was by running expensive ads, sending out mailings, or going door-to-door? The advent of social media has ba…
Data Analytics and Social Media Success
Data Analytics and Social Media Success Have you ever wished you could know what content and marketing strategies would be successful before even starting them? Data analytics won’t let you s…
How to Find Local Social Media Influencers to Promote Your Business
How to Find Local Social Media Influencers to Promote Your Business If you run a small business, you already know how important it is to build an online presence to reach your audience at a local l…
Are You Spending Too Much Time on the Wrong Social Platform?
Are You Spending Too Much Time on the Wrong Social Platform? If your business’s marketing strategy doesn’t include social media, you’re missing out on a lot of opportunities. However, determining w…
5 Stupid Simple Tips to Drive Traffic from Twitter
5 Stupid Simple Tips to Drive Traffic from Twitter I think you’ll agree when I say: It’s REALLY difficult to drive high-quality, targeted traffic from Twitter. Or is it? Well, it turns out, you can…
Three Marketing Ideas for a Prosperous New Year
Three Marketing Ideas for a Prosperous New Year Although fall has only begun, it’s never too early to start on some New Year’s resolutions for your company. No matter what time of the year it is, s…
The Big List of Twitter Marketing Tools
The Big List of Twitter Marketing Tools People follow brands on Twitter. Marketers actively use this microblogging platform to generate leads, drive traffic and build a loyal customer base. Brands …
Social Media in the Classroom
Social Media in the Classroom Ever since the initial growth of social media platforms, teachers have been debating the potential benefit (or backlash) of incorporating them into education. Students…
3 Inspiring Social Media Case Studies for Fashion Companies
3 Inspiring Social Media Case Studies for Fashion Companies I remember going to the mall when I was in high school back in the late 90s. Most stores did a great job promoting the products of their …