Going Beyond Engagement Baiting On Facebook Despite what the user numbers suggest, Facebook is witnessing a slowdown in recent years. According to one study, the engagement on Facebook Pages has dr…
How Instagram Helps Market Small Business
How Instagram Helps Market Small Business Do you know Instagram has about 1 billion users as of now? Well, this social networking app has grown into so much popularity that it is becoming a hot hub…
Influencers: The Good, the Bad & the Trending
Influencers: The Good, the Bad & the Trending Scroll through your YouTube feed, swipe through your row of Instagram stories, or check your Facebook or Twitter timeline, and you’re bound to see …
Social Media: The Best Marketing Tactics
Social Media: The Best Marketing Tactics With the advent of home computers in the 80s, social media exploded onto screens in 1997. That’s when a site called Six Degrees created an environment…
The New Question Sticker by Instagram
The New Question Sticker by Instagram Last year, Instagram added an interactive, entertaining feature to its social media platform – the ‘Questions’ sticker. The new feature makes it po…
5 Tips to Improve Your Retargeting Campaigns
5 Tips to Improve Your Retargeting Campaigns Did you know that just a measly 2% of first-visit traffic converts to a sale? If marketers relied on this touchpoint alone, a lot of business owners wou…
How Psychology Can Help You on Social Media
How Psychology Can Help You on Social Media Why do people love scrolling through Instagram? Liking stuff on Facebook? Pinning things on their Pinterest boards? There’s a reason behind every trend w…
Engagement Lessons in Video Marketing
Engagement Lessons on Video Marketing With the rise of social media, video marketing has gained enormous popularity. There’s no doubt that video marketing is making a splash and is helping to drive…
7 Powerful Social Media Customer Care Tips
7 Powerful Social Media Customer Care Tips Any modern business that has an online segment to its operations, like an e-shopping platform, should establish a social media presence as well. People ar…
Tricks to Improve Your Brand on Instagram
Tricks to Improve Your Brand on Instagram Readers of this blog need no introduction to the popularity of Instagram and why this platform is critical for your business. While a new user on Instagram…