The Rise of Podcasting: Top 5 Tips for Podcasts in 2025
The beginning of a new year brings new opportunities for companies to develop an online presence. Recently, brands have been focusing on more than just content on social media and digital news outlets. Podcasting, whether it be for interviewing, business, sharing personal experiences, or for the sole purpose of entertainment, is a trending way for these companies and influencers to reach their audience.
As podcasting gets more popular, producers are finding more tips and tricks to engage people by using multi-media strategies. If you’re interested in kickstarting a podcast or learning what makes podcasts so captivating in this digital age, make sure to follow these top 5 tips for creating successful podcasts!
1. Incorporating Video Content
A simple way to take a podcast from a small production to an interactive listening experience is to add video elements. Although video podcasts are not a new trend, they are proven to provide better traction than other podcast forms.
Big streaming sites like Spotify agree that videos are needed to enhance the listening experience. In their attempt to compete with YouTube, Spotify is removing ads from their video podcasts. The company even said that they will start paying creators to add videos to their work.
As seen with podcast creators getting attention on TikTok, Instagram Reels, and YouTube Shorts, adding video to showcase the hosts’ personality and expressions definitely makes a difference in the numbers game.
2. Comfortable Filming Space
With video elements being so popular, it is only fitting for the video to be structured well itself. Today’s largest podcasts share a similar theme: the setting where the hosts are talking or interviewing.
It is most common to see creators filming in a home-like environment. Comfortable couches, plants, blankets, and personal microphone sets are what the big podcast stars show off in their videos. A comfortable living space where the audience feels like a fly on the wall in a conversation is a great strategy to make the host and guest feel more comfortable. When the people being filmed feel safe, they are likely to be more vulnerable and open, leading to the audience feeling a deeper emotional connection to the content.
Recent podcasts have incorporated wooden panels into their background for the dual purpose of sound absorption and aesthetics. The Verge’s Vox Media space has gone with this idea, and it has given their podcast a trendy feel while remaining practical.
3. Promote Your Podcast
After the visual aspects of your podcast are achieved, it’s important to not neglect other social media platforms. Sites like Instagram, TikTok, YouTube, and X can be great outlets to promote and post clips from podcast episodes. This will help the podcast expand and reach a larger audience. It is also key to have appealing titles and thumbnails for posts, as it’s the first impression that the viewer has of your podcast.
New listeners that may be interested in your podcast, but haven’t committed to watching a full episode can view short, behind-the-scenes clips or guest overviews from your social media pages. Engaging content is essential to capturing an audience’s attention and directing them to listen to a podcast episode.
4. Follow Podcast Analytics
Now that your podcast is formatted correctly and you’re leveraging social media, a helpful tip is to follow podcast analytics to see how your production can grow. Statistics shown from these analytics can evaluate the quality of listeners, retention, and engagement.
An important part about being a host is to appeal to your audience. By being open to feedback and analyzing what the viewers do or don’t like, you can enhance your performance and stay updated with the industry.
All of this is to say that you must consider the audience’s response when moving forward with your show. This can be difficult at times, especially since trying to maintain a unique niche requires personal branding, but the balance of applying constructive criticism and adhering to your podcast’s theme is crucial for long-term success.
5. Maintain Consistency

Lastly, but arguably most importantly, it is essential for you to maintain consistency when creating a podcast. This includes setting an episode release schedule and sticking to it, whether it’s weekly, bi-weekly, or monthly.
A schedule for social media promotion for your show is also needed to ensure that there is consistent audience engagement and visibility. Once you start getting loyal listeners, consistency is truly key to encourage trust with the brand and keep them anticipating more.
The Super U Podcast, hosted by Erik Qualman, is an excellent example of a podcast that remains consistent and authentic with their viewers. The podcast focuses on personal development and looks at the world’s “top thought leaders” in order to inspire people to be their best selves.
Specifically, in the episode “Setting your 2025 Vision & Achieving It,” Erik discusses how creating vision boards and setting out goals can make your life prosper in the new year. For podcast hosts like Erik, working on clear objectives and being persistent about them can make a big difference.
Growth, Connection, and Success
Podcasts are bound to keep growing in 2025 with the integration of new technology and social media sites. The power of the human voice is one that is deeply compelling, fostering connection across digital platforms and beyond. By using these top 5 tips for starting and maintaining a podcast, it is almost guaranteed that your podcast will attract a loyal audience and continue to grow with consistency and quality content.