Brands and influential personalities have always been intertwined. Companies have used experts, celebrities and other authoritative individuals to promote their brands and products for decades. Wit…
8 Valuable Startup Lessons to Learn
8 Valuable Startup Lessons to Learn Starting a business is one of the biggest adventures any human being can do in his/her life. There are three occasions in life when you have to be serious and on…
4 Ways the Experts Create Shareworthy Content
As you know, the consistent creation of shareworthy content requires equal parts luck and skill. Since the luck portion is uncontrollable, there’s no sense in focusing on this aspect. However, it’s…
Can Philanthropy in Business Drive Profits?
Many large companies are known for giving back to their communities. For example, Microsoft employees help the global fight against human trafficking and also support global diversity and inclusion…
5 Way Cloud Computing Helps Save Money
5 Way Cloud Computing Helps Save Money Cloud-based computing is a trend that’s rapidly becoming the new normal. Cloud solutions allow users to move seamlessly between mobile and desktop devices. Pu…
Why Your Brand Can’t Afford to Stop Learning About Social Media
In 2014, Social Media Examiner reported that 72% of marketers said they were “using social media to develop loyal fans”, while 92% said that their forays into social media “generated more exposure …
6 Outstanding Workplace Technologies that Every Business Must Have
6 Outstanding Workplace Technologies that Every Business Must Have Whether you are thinking about starting a business or currently running one, you must rely on technology in order to make your bus…
A Culture of Cultivation: Baking Continuous Improvement into Your Company
The concept of continuous improvement seems simple enough: Get better, every day. So what is it that makes a change better? How do you make that change? How do you do it in such a way that it will …
How to Equip Your Startup on the Cheap and Start Working Now
Starting a business is a long, demanding process. Moreover, it is an expensive endeavor, as well. Not only do you have to plan your business’ future, but you also have to think of the employees – h…
Transparency Increases Bottom Line
We live in a world where information is at our finger tips all the time any time—which causes us to crave transparency more than ever before. Businesses that are transparent with both their employe…