When and How to Expand Your Brand with the Use of Video Marketing
In the current state of the online world, trends are very important keys in basically all aspects of any business. Whether it is in terms of the products you sell, the services you offer or the way you market your brand, it is always better to be in the know with what is currently hit in the industry.
Over the last couple of years, video marketing has slowly claimed its place to be one of the best ways to market a brand. It has achieved a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. With the continued pattern of users online wanting more of an interactive way to connect with other people, it is not a surprise that watching a carefully crafted video marketing ad with flawless graphics and interesting voice over or text incorporated has become such a hit.
The public’s love affair with videos does not seem to be ending anytime soon. The ongoing developments in technological tools help in making it easier and easier to put out a fun and yet effective marketing video at little to no cost. Additionally, the role of social media plays a huge part on why short clips are a popular way to advertise a brand.
However, in reality, not all brands benefit equally from putting out a video advertisement. There are just a lot of factors to consider including what platform to use to publish, how long will the video be and what format will it be? So first and foremost, you have to determine whether videos will work as a publicity material for your brand in a way that this kind of marketing will jive will with your target demographic.
Once you have figured out if videos will work well with your brand, you need to figure out a strategy in order to start putting them out as a form of advertisement. Here are some tips to try so you make the most out of your video marketing campaign.
Facebook for beginners
If you are just starting dipping your toes into the world of producing clips for your company, it is best to start with Facebook. Because it is arguably the most used social media site out there, there is a higher chance that your target market will come across your video.
However, since Facebook is not really an exclusive video-sharing platform, you need to be mindful of the length and the kind of clip that you are going to put out there. It is highly recommended that you limit your production to at most 30 seconds as it is the normal attention span users have when sifting through such an elaborate and huge site.
Given the limited time that you have, try piquing your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question. As for the content itself, you need to keep them engaged from the second they press play or else they will not even sit still until the end of it. Get right to the grit of the tale and manage expectations from the outset.
Facebook also have a metrics system that lets you know who watched your whole video and who abandoned it midway of the clip. Gather this data and consolidate them to trace the kind of people that were interested enough to keep watching as they are more likely the ones who are intrigued by what your brand has to offer.
Mind your content
Be smart and engaging when it comes to the content that you will tackle in your videos. If you can come up with a unique story that somehow eventually ties up well with the products or services you offer, the better.
Hard selling your brand may turn off some of your potential clients so be sure to concentrate on the value you’re providing for your customers than thinking of the sale that you want to score. Usually, users online are attracted with the emotive power of video, so try appealing to your consumers’ needs and hidden desires.
Schedule your releases
Just like anything in the marketing world, timing is crucial. Know when is the best time to publish your videos in a way that more people, or at least the people that you want to see it, will see it. Set-up a schedule once you have found out when you need and want to release your clips. It could also work to craft a serialized video campaign that would have people anticipating your releases instead of you anticipating their social site visits.
Branch out to YouTube for re-marketing
Push your video marketing further with the use of YouTube, which is the biggest video-sharing platform right now. With the amount of traffic that it garners every day, your ads will presumably going to be seen by anyone, from any demographics at any time. The site also offers multiple ways of marketing ranging from putting out TrueView formats to partnering up with well-known vloggers to talk about your label.
Make the most out of SEO
Videos have a direct impact on search results which is highly pivotal for your brand to increase online visibility. Search engines usually gravitate to videos which already open up a lot of opportunities for your ads to be seen. Also called YouTube SEO, organic ranking is critical to ensuring an optimum ROI on your YouTube marketing. Do not waste this open door and capitalize by making sure that your videos have the right buzzwords and tags. You can also optimize your meta description as it will help sites to track you and your brand.