What Are Facebook’s New Page Engagement Custom Audiences (PECA) Good For? Facebook recently released a new feature for its online advertisers and marketers; it’s called page engagement custom…
How Can You Be Sure You’re Sharing “Real” News?
How Can You Be Sure You’re Sharing “Real” News? Fake news is a huge buzzword right now. It’s so popular that CBS and 60 Minutes recently ran a story on the subject and major news media outlets are …
A Guide to Hiring the Right Person to Head Up Your Social Media Team
A Guide to Hiring the Right Person to Head Up Your Social Media Team Social media is one of those things you can handle on your own for a few months. But pretty soon, you’ll find that it consumes v…
Are You Violating Intellectual Property Rights on Social Media?
Are You Violating Intellectual Property Rights on Social Media? Social media is a brilliant way for people to communicate quickly and creatively. You can share your thoughts and ideas with emoticon…
How Do Leading Brands Generate Actual Leads With Social Media?
How Do Leading Brands Generate Actual Leads With Social Media? You’ve been told for years that you need to use social media to drive leads, but what gives? If you’re like a lot of marketers, you po…
Stop Sharing So Much Information about Your Kids on Social Media
Stop Sharing So Much Information about Your Kids on Social Media Teens and young adults seem to love social media, but many parents also spend endless hours on the site, sharing information about t…
How to Demonstrate Corporate Social Responsibility in Social Media
Corporate social responsibility (CSR) is the total of your business’s actions to operate ethically, or otherwise give back to your community. While there are intrinsic values for these strategies a…
Have You Tried Instagram’s Business Tools?
Instagram’s business tools are new this summer, allowing companies to upgrade their accounts to free business profiles, but will this upgrade benefit your business? Though the overall function of b…
6 Tips for Developing an Employee Social Media Policy
When most employees get a break from their daily chores in the office, the chances are they spend a few minutes surfing social media. These breaks can be good for enabling workers to relieve tensio…
How to Get People Talking About Your Brand on Social Media
Consistently publishing quality content and disseminating it via your own social channels is great, but the real power in social media lies in the influence of your followers. In other words, a suc…