Instagram’s business tools are new this summer, allowing companies to upgrade their accounts to free business profiles, but will this upgrade benefit your business? Though the overall function of b…
6 Tips for Developing an Employee Social Media Policy
When most employees get a break from their daily chores in the office, the chances are they spend a few minutes surfing social media. These breaks can be good for enabling workers to relieve tensio…
How to Get People Talking About Your Brand on Social Media
Consistently publishing quality content and disseminating it via your own social channels is great, but the real power in social media lies in the influence of your followers. In other words, a suc…
Millennials Aren’t Buying Things on Social Media
Over the last decade, social media has transformed from a meet-and-greet for friends to a business marketplace where startups can begin and businesses can grow. It began as a marketing platform whe…
Branding Mistakes Entrepreneurs Make All the Time
Branding is important at all levels of business. Whether you’re birthing a new startup or guiding an established enterprise, branding is what allows a business to connect with customers and establish …