Yes, You Can Sell SEO Services
Is your marketing company struggling because you can’t offer your clients the SEO services they need? Do you have an opportunity to expand your SEO offerings or take on more SEO work? You don’t need to have an in-house SEO team to sell SEO services. You can use a white label agency and become an SEO reseller.
When you use a white label SEO agency, they’ll do all the work to put SEO campaigns together for your clients, on your behalf, and you’ll get to put your brand on it and take all the credit for the work and the expertise behind it. You can start offering SEO services right away, without the need to delay until you’ve hired staff. It can be a fantastic way to expand your catalog of services and make more money while keeping overhead costs low.
What Is White Label SEO?
It’s the same thing supermarket chains do when they put their brand on generic food packages. The supermarket chain doesn’t make those generic food items; a third-party manufacturer makes them and the supermarket chain just puts their label on them. It allows the supermarket chain to offer a wider range of low-cost foods, while the manufacturer makes money off the sale of the items.
Lots of industries do this. Electronics companies often sell products under their own brands that were manufactured by third parties. In SEO, you send your clients’ requests to the white label agency, and they complete the campaign and deliver reports, content, and other deliverables to you to resell to the client. You can mark up the resale price of the deliverables in order to make a profit. You’re selling these services under your own brand, so you’ll get all the credit and enjoy the boost to your reputation, too.
What Services Do White Label SEO Agencies Offer?
Most white label SEO agencies are going to offer just about any SEO products your clients could need, from on- and off-site optimization; creating content for blogs, guest posts, and content marketing; site auditing; pay-per-click advertising (PPC); white label work for local SEO campaigns; and so on. You can expect a white label agency to offer whatever SEO services are necessary to successfully put together and run a campaign, so things like keyword research, creating metadata, building backlinks, analyzing page ranking factors, and generating reports should also be on offer.
How It All Works
One of the great things about using a white label SEO agency is that you can have access to a qualified SEO team right away, without spending the time it takes to find and hire a team of people in-house. It costs a lot less than hiring people, too, and you’ll stand a better chance of the professionals being fully trained in the most up-to-date tools and techniques than you would if you hired people (and had to pay for their continuing education).
You can scale up your existing capacity for SEO work, or start selling SEO services for the first time. All you have to do is find a white label agency you can work with. You should be able to get a free consultation or meeting, either via video call or in person, in order to talk over the SEO needs of your clients with a representative of the agency. Make sure that the agency has the capacity to take on all of your work, and that they’ll let you use your brand on the work and take credit for it. Make sure that they’re happy to be representatives of your brand.
You need a white label agency that can prove a track record of consistent good results for clients, and they should be willing to send you a demo or give you a free trial of any software tools you’ll use when working together. A good white label SEO agency should be willing to send updates regarding the progress of campaigns they’re working on on your behalf, and should be open to regular communication to help mitigate any issues as soon as they arise.
Once you have found a white label SEO agency you like, you can buy SEO services piecemeal or you can pay for a certain number of hours of SEO work per month, typically at a rate of $75 to $200 per hour per month. The better the SEO agency, the more expensive their services, generally.
You can resell SEO services without hiring your own SEO team to perform the work. SEO reselling makes it possible. Find your own white label agency now and start offering more to your clients.
This article has been published in accordance with Socialnomics’ disclosure policy.
