How is Artificial Intelligence Changing the Face of Digital Marketing?
The 21st century is experiencing a massive wave of advancements in the digital arena. The more advancements, the more problems come to face. An instant problem-solver is required because we can’t afford to lag behind the competitive race. Here comes the role of Artificial Intelligence. Artificial intelligence is nothing more than algorithms identifying regular patterns and making decisions accordingly. Nowadays, AI is changing the course of digital marketing activities. How? Let’s dig deep into it.
Reducing Dependency on the Human Workforce
AI tools are reducing dependency on the human workforce. ChatGPT is now performing tasks that were previously impossible to accomplish without humans.
ChatGPT – Blessing by OpenAI
ChatGPT, one of the most reliable AI chatbots released in November 2022, is steering the digital world in a new direction. Previously, humans would spend a day or two analyzing customer data and creating targeted campaigns, but with the arrival of ChatGPT, all that work can now be completed within a few minutes. Although it cannot rival the human brain, it is striving to reach that level. Additionally, ChatGPT is assisting digital marketers with the following activities:
Content Creation
- Content is considered ‘king’ in the digital marketing world. Everything, whether big or small, relies heavily on content. For example, content is required by:
- SEO executives to carry out guest posting activities.
- PPC executives create creative and captivating ad copies.
- Social media executives publish engaging captions along with creative posts.
- Email marketing executives to craft attention-grabbing email pitches.
- Affiliate marketing executives promote products or services of others.
Before November 2022, all these digital marketing professionals were either dependent on content writers or had to invest a great deal of effort into crafting high-quality content. However, ChatGPT has made things easier. Now, you can effortlessly obtain high-quality content within minutes, thanks to ChatGPT. All you need to provide are interactive prompts that can be easily understood by ChatGPT.
| A little more advantageous for SEO executives:
Not only that, keywords are the heart and soul of SEO. Although ChatGPT cannot assist you in obtaining keywords based on difficulty and volume, it can certainly help you with the creation of keyword clusters. |
AI Graphic Designing Tools
Be it guest postings, ad copies, email marketing campaigns, or affiliate marketing campaigns, images or graphics are required. There are several AI graphic design tools that can assist you in creating graphics without the need for a graphic designer. Some examples include Jasper.ai, Autodraw, designs.ai, Adobe Sensei, Lizard, Fronty, Khroma, and Deep Art Effects. These tools are designed explicitly for non-graphic designers and have significantly reduced the reliance on graphic designers.
These are some examples of how AI is reducing dependency on the human workforce. In addition to dominating the content and graphic design world, AI is successfully taking charge of email, PPC, and social media marketing. All we have to do is “IMAGINE” and “COMMAND”. AI can handle the rest.
Improved Personalization
The emergence of various AI tools and platforms has ushered in the era of personalization. As a result, nearly 80% of buyers prefer interacting with a brand if its marketing strategy adopts a personalized approach.
How can AI help in improving personalization?
AI has made “opting for personalization” a much easier and smoother process. Without AI, incorporating personalization into a marketing campaign can be a daunting task. However, thanks to AI, a significant amount of time, effort, and resources can be saved.
Dynamic Content
It wouldn’t be incorrect to refer to dynamic content as “Smart Content.” It pertains to those elements of a website, email, advertisement, and landing page that automatically change based on the viewer’s persona.
One of the most renowned tools supporting this process is HubSpot. It assists in effortlessly creating dynamic content, taking into account various parameters such as gender, demographics, location, device type, language, and the visitor’s device used to access the website. The content automatically adjusts based on the cookies stored in the visitor’s browser.
Personalized Videos
According to the latest statistics, the screen time consumption of the global audience amounts to 6 hours and 58 minutes per day. If businesses can create personalized content, they can easily capture a “Quality-10 minutes” from users’ daily screen time. With AI video-making software, personalized video creation has become a matter of a few clicks and commands. Here are some reliable AI video-making tools.
Voice Technology
Voice technology is dominating the world, and the new report by Juniper Research serves as proof – “Voice assistants will handle $19.4 billion in transactions by 2023.” Numerous big brands have already mastered this technology and are reaping enormous benefits. There are several AI tools that assist in implementing voice technology efforts. Here is a list of them:
Conclusion
The advent of Artificial Intelligence (AI) is revolutionizing digital marketing, transforming the way businesses interact with customers and tailor their marketing strategies. AI tools such as ChatGPT have significantly reduced dependence on human labor by automating tasks like content creation and graphic designing, allowing marketers to generate high-quality content and visuals efficiently. Moreover, AI has enhanced personalization in marketing campaigns by enabling dynamic content that adapts to the viewer’s persona and creating personalized videos through AI video-making software. Voice technology, powered by AI, has also gained prominence, with various tools facilitating offline voice recognition and speech-to-text capabilities. Overall, AI is reshaping the face of digital marketing by streamlining processes, improving personalization, and providing innovative solutions. It is essential for businesses to embrace this transformative technology to stay competitive in the digital landscape.
