How Do I Increase User-Generated Content On Instagram?

Instagram is the favorite destination for social users to discover new ideas and buy their favorite products. It is no wonder then, that it’s the leading social platform brands and businesses turn to for marketing and selling their products and services.

But, there is one problem, though. Your brand can’t make sales unless people know you. One of the ways to grow your brand awareness and reach more users on the app is through UGC or user-generated content.

This blog will dive into how you can increase UGC on Instagram, drive actions, and whether you should buy Instagram likes.

Let’s get started.

How To Generate UGC

Here are some unique ideas to encourage more UGC that you can use to promote your brand and attract more people to your profile;

Start a Hashtag Trend 

Content on Instagram is discovered through hashtags that people search on the app. As a brand or content creator, you can use branded hashtags to connect with your audience and inspire them to share pictures and videos by tagging you. 

As your existing customers share the content using your product or share their feedback about the product, others interested in a similar product are instantly hooked. They want to know more about the product, its features, and most importantly, how it can improve their life. Branded hashtags skyrocket your content’s reach like nothing else.

You can reach a wider audience and boost engagement on your content if you buy Instagram views from a credible supplier.

Ask Intriguing Questions

A lot of content creators and accounts underestimate the importance of asking interesting and relevant questions their target audience might be interested in. While it’s an amazing way to trigger comments, it also helps connect people to your brand. If you analyze the most popular brand and influencer accounts on the app, you would see this strategy in action. There are many ways to engage the audience; you can ask questions about their opinion on a trending topic, event, or social issue, share your thoughts and ask theirs, or simply share your explorations of new places, restaurants, and recreational spots.

Use Influencer Marketing

You might come across celebrities promoting products on social media and you might want to get them onboard as well. But the problem is, you don’t have the budget to do so. There is a solution, though. You can reach out to micro-influencers on Instagram and get them to promote your product or service and get UGC. These content creators generally have very niche and engaged audiences and so you will gain a lot of new customers as well as an increased UGC. All they have to do is talk about your product and ask their audience to try it, share their thoughts, and tag your brand’s account.

Influencer marketing is a great way to reach new audiences and expand your brand name.

How To Use UGC to Boost Your Brand

Now that you know how you can inspire more UGC, we will go through how to use that to grow your brand and business.

Repost on Your Profiles

Have you received a raving review from a fan? If so, then this is the perfect opportunity to let more people know why your customers love your product. This will give them some motivation to check your products and experience the benefits it is loved for. When someone who has purchased your product shares their opinion and experience, people are more likely to believe it. Every brand or business can use the idea to grow its reach and potentially pull in more customers to its online or offline store.

Inspire a Cause

Connecting your content with a noble social or global cause invites appreciation from your audience. Hydro Flask did an amazing job with its content. They shared their product on their Facebook page and shared statistics about the average single-plastic consumption of Americans. They asked the viewers to join the cause of making the earth a cleaner and greener place with increased usage of reusable plastics. This is a great way of inspiring others sharing the vision to post as well.   

Share reviews and Testimonials

Nothing beats the impact of genuine reviews and testimonials on Instagram and other social media. It’s the best marketing content and it’s free. Established brands and businesses have dedicated teams that reach out to their customers and ask them to share posts and videos reviewing their products and services. 

The idea is very powerful and can bring a huge boost to UGC and brand awareness. People trust people. So, a video review of a product and sharing the results they have gotten attracts a lot of views, comments, and shares. As we know that people go through several online reviews before deciding to buy a product, video testimonials, and reviews will help you get more people to find your products and brand.  

Create a Dedicated Account

Are you receiving a lot of reviews, testimonials, and UGC? Why not create a separate page and showcase them to inspire more sales?

Uber does a fantastic job with their Overhearduber account on Instagram. They invite UGC by asking their customers to share their ride experiences by sending a DM. The account has over 500 posts posted and has built a following of 500,000 raving fans.

Another smart strategy they are using is that they add the submissions to their story highlights. This saves the testimonials on the page to be viewed by others and get inspired to use the service as well.

A not-so-talked-about strategy is to use these reviews and testimonials in an ad campaign. A user scrolling their feeds is instantly hooked by the ad when they see raving feedback from a real user using the service. 

Final Words

UGC or user-generated content is a smart way to win in both worlds. They help capture the attention of the Instagram algorithm and dramatically boost the reach of your content. While, at the same time, it helps attract more users to your brand and grow your brand awareness. We have discussed different ways you can use UGC to grow your brand using UGC and generate more leads and sales. If you can incorporate the strategies mentioned here, you can expect to witness a drastic improvement in results with your marketing efforts.