Different Ways For Social Media Marketers To Earn An Income
Social media is evolving into more than a platform that allows us to communicate with loved ones, near or far. It has now grown into a space where businesses and brands also communicate with their current and potential customers. It offers rapid reactions and results, which makes it easy for brands to know what to give to their customers and how to better their service. Social media has even become a space where people market themselves as social media marketers, skilled and tasked to help take brands and businesses to the next level. But, as a social media marketer or content creator, it must be difficult to keep up with the latest trends and knowledge about growing yourself as a brand and a noticeable marketer worthy of collaborating with businesses and brands.
In this article, we will give you (yes, we are teaching the guru) some tips on how to monetize your social media marketing career and what skills you can acquire on the path to doing so. Plus, we will have a look at the relationship between brands, businesses, and social media and how your work can help businesses reach their audience.
Social Media For Content
Content creation has been at the forefront of popular culture and everyday life as it offers people information at the touch of a button. However, as technology advances, the demand for content grows too. And when the demand for content grows, the monetization opportunities open up too. As a content creator, you can invest in a social media marketing course that will help you with the right skill sets to start monetizing your content and time online. With a social media marketing course, you’ll learn how to manage a social media community and make use of social channels to drive sales and generate leads. Speaking of managing a social media community.
You Have To Choose Your Platform(s)
As a social media marketer, influencer, or content creator, you want to ensure you are using your platforms the right way. This means you have to minimize posting the same thing on all your platforms. For example, Facebook and Instagram both have TV options where users can upload longer-form videos. Both platforms also offer live feeds for users to engage with the audience immediately, but Facebook allows users to have status updates while Instagram operates solely on videos and picture uploads.
As a social media marketer, you know you can use one for very detailed product descriptions and information in written form, and the other will have more pictures and videos of the production process. You can do so with your content too. Famous actress and now Facebook TV star Jada Pinkett-Smith uses Facebook as the main platform for her show Red Table Talk, while her Instagram is used for marketing the show and directing people to Facebook. Do not be afraid to redirect your audience from time to time but do it seamlessly. A lot of social media users do not enjoy hopping around, so there is a skill to it, and you can learn it with time.
Hashtags Are Your (Best) Friends
As a content creator or social media marketer, you want your posts to reach your audience at all times. One of the easiest ways to achieve that is by using as many relevant hashtags as possible. With social media platforms such as Twitter, Instagram, Pinterest, TikTok and YouTube, hashtags are essential for ensuring that content lands in front of the eyes of those who will engage with it. When creating a post, avoid creating your own hashtag and try using popular existing ones. Some social media platforms show you how many times a hashtag has/is being used, so you can also use it to reach more people. More often, hashtags are made of words that the audience is most likely to search on the social media platform. When creating hashtags, consider the following basics from social media experts HootSuite:
- They always start with # but they won’t work if you use spaces, punctuation or symbols.
- Make sure your accounts are public. Otherwise, the hashtagged content you write won’t be seen by any non-followers.
- Don’t string too many words together. The best hashtags tend to be relatively short and easy to remember.
- Use relevant and specific hashtags. If it is too obscure, it will be hard to find, and it won’t likely be used by other social media users.
- Limit the number of hashtags you More isn’t always better. It looks spammy.
For example, #blackfriday is most likely to be used by brands when there is a Black Friday sale coming up because the audience, who are potential customers, will be searching for Black Friday deals online. So, always choose to play around the areas where everyone is playing.
Find Your Niche And Collaborate
Making money off social media can take a bit of time if you do not have the right network and collaborations. A social media marketing course will also help you identify ways to get brands to work with you and each other to grow their business or clientele. You can start by getting in touch with other social media marketers that are in the same genre or niche as you, and finding out how they market themselves. A lot of content creators enjoy creating crossover moments and shoots for platforms such as Instagram, YouTube and Facebook. While the social media marketing world is competitive, it is also an “if you want to go far, go together” world, so other creators are waiting to collaborate with you. You just have to pick those in line with your niche.
Promote Promote Promote
With social media, you always have to be at the right place at the right time. This means you need to know when to give your audience what they want to see or hear. It may be a good idea to invest in a few promoted posts, especially if you are marketing your services as a social media marketer, influencer or content creator. Always show people what you do every now and then, and you will run a high chance of getting booked, and of course, paid.
There are many ways to make money on social media, and the trick is to identify what your main goals are. Once you know whom you want to reach, why you want to teach them, and what product or service you will be offering, getting to do the work will be a walk in the park. And if you are armed with a social media marketing course, even better. Remember, your social media marketing skills can also be used to market to other social media marketers, so always ensure you are upskilling and upgrading your knowledge. Next thing you know, you are the go-to marketer for your favorite brands. Good luck.
This article has been published in accordance with Socialnomics’ disclosure policy.