How to Integrate Digital and Traditional Marketing?
Marketing involves the activities a company performs to promote the buying and selling of its product and services. Originally, the firms opted for traditional marketing strategies, which included ads in newspapers, brochures, leaflets, billboards, etc., for the promotion. Standard tools have a good coverage range, but they are not as effective and efficient as digital marketing tools. Now, the time has changed, the world is moving towards modernization and digitalization.
Digital marketing has taken over the major segment for the huge promotions of the products and services of each kind. Companies are now relying much on digital marketing because it can attract a large part of customers easily in no time. The influencing power of digital marketing is much more than that of traditional marketing. Promoting by posting on social media pages and websites are effective tools of digital marketing.
Ways to integrate digital and traditional marketing are:
Integrating direct mails with websites and social marketing
Integrate the direct mails with the websites by including the necessary texts that share a message across platforms. For example, when you link your direct mail with your website using easy-to-follow links with a QR code, the receiver scans the code with their mobile phones and reaches the page: you can easily do this by sending leaflets containing a QR code to your website to customers and potential ones. It helps in removing the curiosity of waiting until the next time you log into your computer to enter the company’s URL, which seriously reduces the response.
Integrating the websites with direct mails works well, especially if receivers are incentivized to visit your website, like special discounts on the landing page. The same technique works for creating your community across social media platforms.
Following up the online forms with the phone calls
Business owners often encourage customers to fill the online surveys when they want to know more about them. It will be helpful when they want to alter their products according to customers’ needs. After feeding this gathered information into email marketing gives many opportunities to the business firms. Concerns often opt for social media and email for the feedback purpose alone. Still, integrating the feedback function with direct calling will be a great initiative towards getting timely and appropriate feedback from the customers.
Advertisement of local events on online platforms
One can use online platforms for the huge promotions of the local events; this will raise the events’ reach and promote the brands to a large extent. It will help build relationships, gain trust, and deliver a sales pitch. Platforms like Facebook, Twitter, Instagram are the major source preferred by the companies to promote their local events. To go a notch higher in the efforts, one can even livestream the entire event online on social media channels.
Offering online customer services
We can see that now every business is opting for social and digital presence, which offers numerous advantages. It will raise the reach, reduce cost, help take timely actions for customer’s problems, and address faster about the deals and other things. This process provides a 24/7 platform for the customers to resolve their problems. In the case of a physical store, providing online customer solutions makes it easier for the business to get the trust of the customers.
Both traditional and digital marketing has various benefits at their own pace. So it will be a great initiative to integrate both of them to extract more and more concessions. Integration of traditional and digital marketing helps you get a more holistic picture of your business marketing strategy. Integration of digital and conventional marketing strategies will be beneficial to carry a holistic development of the business. One should consider this kind of integration to make timely business profits.
This article has been published in accordance with Socialnomics’ disclosure policy.