What Analysis Software Do Companies Use to Gather Consumer Data?
The Big Data industry has continued to grow steadily throughout the pandemic that hurt many other industries. It’s current estimated worth is a little north of $130 million, but it’s expected to almost double in the next five years.
Data programs are tracking consumer behavior virtually everywhere, from the parking meters you use to the checkout aisle at the grocery store, and, of course, online. With such wide use and steady growth, it’s safe to say that anyone who doesn’t look to adopt some sort of analysis software soon is going to be left behind in their industry.
If your company has the capacity to hire a specialist in data analytics, it’s certainly worth looking at. It is generally more beneficial to utilize a data scientist or analyst who has a deep understanding of your given industry, because knowing how to use data takes a creative mind, whereas just understanding how to use the tools below can be achieved by anyone who is a bit tech-savvy. With that in mind, if you’re not the most tech-savvy, but have an innovative business brain, hiring a sidekick who knows data can save you countless hours and streamline a lot of your processes.
Here is a look at 5 data analysis software tools you can implement in your small (or even large, if you haven’t yet) business.
Zendesk
Though everyone should do a little bit of self-educating regarding data usage and analytics, Zendesk is a great option for those who still don’t think they’ve fully grasped the importance of utilizing data. Zendesk is easy to use, but also offers a lot of customer support options and tutorials to help you maximize their services. It’s also very competitively priced, though does not offer any completely free options as some of these other choices do.
Monday.com
This is a popular cloud-based choice for both small and large companies. Monday.com has many options for your team and is priced accordingly across these choices. Monday’s analytic software aims to discover places for improvement in your team’s workflow, making it a great tool for anyone looking to use data to streamline their processes.
From budgeting to determining a target audience, Monday.com offers a lot of great analytic tools that can be used across a wide range of industries.
Salesforce
Salesforce is a popular CRM (customer relationship management) platform aimed to help marketing and sales teams optimize their time. If utilized correctly, the data analysis offered by Salesforce’s artificial intelligence and machine learning can do in minutes which used to take teams months. Narrowing a niche has never been easier, and Salesforce is one of the best options.
Apptivo
This is another CRM program that gets recommended for use with small companies. It’s been around for more than a decade and has a number of easy-to-use applications that allow users to increase efficiency in project management, invoicing, and how messages are shared within a team. It’s also touted for its customer service, making it a safe bet for cautious buyers.
Google Analytics
Though sometimes overlooked, Google analytics can be utilized for more than just seeing how much traffic is going to your website. Using AI, the software can help narrow your target market, helping your online advertising dollar go a lot further. Social media services also have similar analytic functions so you can see how engaging your ads are and how many people are looking for more information after seeing one.
Prepare to Change and Upgrade
As the financial growth of the big data industry suggests, this is a rapidly expanding industry which means a lot of innovation. It’s also still a very young industry, and young industries tend to grow faster than older ones. With that, it’s important to stay on top of new trends in analytics and data science, and upgrade your software accordingly!
