Creating Your Company’s Website: 10 Points to Remember
Whenever you hear about a new company, your first reaction is likely to Google it. With advancements in technology, businesses need to have a digital presence. Creating a website can help for obvious reasons.
With that in mind, here are 10 tips to effectively build your company’s website.
1. Choose the Right Domain Name
You want to pick a domain name that is unique so that consumers will remember it. Although, keep in mind that you want it to reflect your company’s brand. Having a domain name that is easy to spell is also vital. If it’s hard to spell, consumers may have trouble finding your site.
Also, keep in mind Search Engine Optimization (SEO) strategies when creating a domain name. Try to include keywords associated with your business within the title.
2. Have a Clean Design and Effective Color Scheme
You want your website to have an organized and appealing design. Make sure your text is easy to read, and that the site’s layout is simple to navigate. Minimize the number of oversized images and chunks of text, as this can take away from the message you’re trying to communicate.
Many consumers evaluate a company’s website to determine the quality of a particular brand. Having a clean website gives users a positive experience, increasing your company’s reputation.
Another essential element of design is the color scheme. Colors can evoke different emotions from people. For example, blue tones create a feeling of calmness. Consider what emotions you want to evoke from your target audience.
Also, keep in mind the feelings you want them to associate with your brand. For example, the color black is often associated with a sense of sophistication. Also, think about incorporating colors matching your company’s logo to help strengthen your branding.
4. Make Your Website Functional
You want to make sure your website is user-friendly. Having broken links or slow loading speeds can cause consumers to exit your site. Also, check to ensure your surveys or contact forms are working properly.
Having easy navigation can also improve your website’s functionality. You want users to be able to find key information quickly. Try to create tabs with descriptive headings and group together similar information. Consider adding a sitemap to help visitors navigate your site more efficiently.
5. Create an “About Us” Section
Having an “About Us” section gives the user background information on your company. It may be one of the first pages they look at.
Rally House, a sports boutique, provides an excellent example of how to create this section. They use short paragraphs and a clean visual design. They also clearly explain their business and values, such as friendly service. They also give a brief history of the company adding a personal touch. The site even includes a call to action and links to their social media.
6. Add a Call to Action
It is essential to place strong calls to action, such as ”Learn More” or “Get in Touch”, on your webpage. This demonstrates that you want to form a relationship with consumers and that you want to make it easy to do so.
Tailor your call to action based on the user’s level of engagement with the company. For newer users, you might want to invite them to subscribe to your newsletter. For loyal customers, consider asking them to be a part of your rewards program.
Make sure to place the call to action at least once on all your pages. Creating an engaging call to action button makes it more convenient for users to see how to proceed.
7. Have an Active Blog
You can use the blog to keep your customers updated on your latest products and company events. It’s also a great way to connect with your customers. Consider making it more interactive by encouraging them to share posts on social media or leave comments.
Focus on writing relevant content that answers readers’ questions. Consider doing some background research to see what consumers want to know. Keeping your blog updated can help to build your online credibility.
8. Compatibility With Multiple Browsers
With advancements in technology, there are multiple browsers available today. You want to ensure your website works properly on all types of browsers.
Also, confirm your site can run on various operating systems without hassle. Many consumers become easily frustrated and leave the site if it doesn’t load properly. This can cause you to lose certain sections of your consumer base.
9. Keep Cybersecurity in Mind
With the internet a convenient way to share information, people are more vulnerable to hackers.
This is why you should take online security measures. Update your website platform with the latest antivirus and antispyware software.
If you conduct online financial transactions, you will need to ensure your customers’ information is secure. Try adding a Secure Sockets Layer (SSL) certificate to your website to encrypt data shared over the internet.
10. Have Testimonials
Having testimonials on your website helps boost your company’s credibility. It shows that you have quality products and customer service. It also allows you to brag about your company from an outside source.
You can solicit loyal customers for testimonials. See if you can get them on video. Videos can be more engaging than images and will help strengthen your brand. Ask that your references be as detailed as possible in their response to help generate new leads.
Creating an Effective Company Website
Creating a website can help you gain credibility and generate more leads. It just takes a little planning and creativity to take your company’s webpage to the next level. Follow this guide to see how to get started today!