How To Increase Traffic To Your Site
The internet has changed the world. Having a digital presence is now one of the most important aspects of running a business. Almost every industry has been affected, from those companies that exist solely online, to those that are more traditional but have undergone a digital transformation as part of their strategy.
But having a website alone isn’t enough. You need to be able to get traffic to it — your audience seeing what services you have on offer — in order for it to be effective. But how do you go about driving traffic to your website and rise above the noise (getting that all-important edge over your competition)? Here are some of the top ways to do it.
This is marketing 101, but you need to advertise to get people to know about your site to drive traffic to it. Some of the ways the best marketers are doing it are through paid search, display advertising, or social media advertising in order to build your brand and get your site in front of your audience. Figure out your goals and adjust your paid strategies to suit, whether that’s getting more traffic or trying to increase conversions. Every paid channel out there has its own pros and cons, so it’s important to make sure you know what’s going to work best for you before you think about paying for it.
2. Write impeccable, sharable content
Strong content is the key to success these days and keeps visitors coming back for more. The better the content, the more engaged visitors will be and the more they’ll be likely to share it which again, is a fantastic (and organic) way of driving traffic. A high-quality blog is really helpful. This blog for example on the statistics of blackjack will help attract and retain players for the site. It’s really a fantastic way of showing you’re authoritative and able to offer a high-quality experience — whatever product or service you might be offering!
3. Be social
Being proactive on socials is a huge way to promote your content. Everyone these days knows that social is key, so make sure you’re utilizing your social media channels whenever you can to drive traffic. Whether it’s Twitter, Facebook, Instagram, or LinkedIn, whatever social channels you have available to you — and with a strong following — can get you the views you need.
4. Drive views with headlines
Compelling headlines get the clicks. Without a good headline, your content just isn’t going to get read. So be sure to master the art of writing a headline or get someone who is skilled at it to do it for you. It’s worth the investment, so think carefully about your headline strategy before you go to click the publish button.
5. Be diverse
Content marketing success is all about being dynamic. Vary the length, style, and aesthetic of content to get the best results and make it as appealing as possible for your varying target markets. Think about mixing long-form pieces, short essays, data-driven articles, and infographics to get the maximum impact.
6. SEO matters quite a bit
So pay attention to it. Optimize your content to ensure you’re getting the most amount of people possible to read it. Some key things to think through are meta-descriptions, creating internal links, and using most alt image text and keywords.
7. Consider trying out guest blogging
Using the reputation of others can make a huge difference when it comes to driving traffic. Getting a guest post on a reputable site can help you build your brand too, so it’s something you might want to consider when you’re thinking through your marketing strategy and wanting to get results.
8. Invite others to guest blog
It goes both ways. Depending on what type of site you have, consider getting others to guest blog on your page. It could bring in new readers for you and get your site shared through their own social channels. It’s definitely a win-win
9. Try out YouTube
YouTube has grown massively in popularity over the past few years. The video platform is a fantastic one to utilize if you want to drive traffic to your site. This is likely because Google loves YouTube, which means that gaining exposure on YouTube could make a huge impact. Creating content like tutorials, for example, are just one of the ways to get seen on the platform.
10. Post on the website Medium.com
Medium.com is definitely a go-to platform for many, and another fantastic authority-site domain that will broaden your audience. Create posts specifically for the platform and be sure to link back to your own on your site to get the best results possible
11. Make sure you’re mobile-friendly
So many people these days are living off their mobiles, which means the likelihood is a huge part of your audience will be accessing your site from their phone. Ensure that your site is mobile-friendly to get the best results. You can even hire a professional to confirm it’s as responsive as possible so that you’re getting the best out of your website’s mobile experience.
This article has been published in accordance with Socialnomics’ disclosure policy.