Why Keyword Categorization Is Important In Your Content Strategy
While doing keyword research you will likely come across a new term keyword categorization. Now you may say that it’s not new in the digital marketing arena, but it is for some aspiring digital marketers or online business owners. Why do you need your keywords to be categorized? There are various reasons are behind keyword categorization.
Search engines are becoming smarter these days and your content marketing strategies should comply with their mechanism. Search engines are developing new and complex algorithms. And as a follower of these algorithms, you need to enhance your keyword strategy according to it. Knowing all the aspects of keyword categorization is important for all digital marketers or online business owners and they contain it in SEO packages. So here we are with the complete guide on keyword categorization. Let’s figure out why keyword categorization is important.
What Is Keyword Categorization?
As its name suggests that it is the process of defining categories of your keywords. But it is more than just a definition. When talking about keyword categorization there is something more than just the grouped lists. The usability of keywords in a grouped manner will enhance your content strategy. In the old days, digital marketers, bloggers, or webmasters used to put one keyword as a focus keyword and stuff it everywhere. It helped them rank with just one keyword. But now you need multiple keywords in various categories. You need to group similar keywords and this strategy is known as keyword categorization.
Advantages Of Keyword Categorization
There are so many advantages and the most important one is staying up with the search engine algorithms. We all know that digital marketing campaigns have one ultimate goal which is to comply with the algorithms developed by search engines. And keyword categorization is going to help you achieve it. It will be much easier to comply with the algorithms if you use keyword categorization rather than using all the keywords randomly. Other than this, the following are some major benefits of keyword categorization.
#1. More Opportunities
Without any doubt, there will be more opportunities for your web pages or blog posts to rank on SERPs (search engine result pages). Without keyword categorization, there are fewer chances that your posts get higher ranks. But when you are targeting keywords with proper categorization, then there will be different results.
#2. More Market Share On Target
With a single keyword strategy or without using keyword categorization you are targeting only a small portion of the market. But when you are targeting keywords with the categorization then there is more market share that you target. Targeting a big portion of the whole market share will give you more accurate and better results. That is why keyword categorization is recommended by some digital marketing experts.
#3. Easy To Compete
It will be easy for you to compete with your companions. There are different business companions or competitors for every website. Here we are talking about the competitors in terms of ranking or SEO. So it is not easy to compete with someone using an SEO strategy with keyword categorization. You can compete easily with the help of keyword categorization.
#4. Quick SEO Results
SEO takes time but when you are targeting keywords after categorization, you will see quick results. There is no guarantee about the quick results in a specific time. But you will see a huge change in time consumption. Keyword categorization will make things better and quick.
#5. Easy Conversions
Conversion is the key goal for most online businesses. What will a business do with just traffic? The conversion rate should be maintained to get sales and revenue. Keywords with less conversion rate are not going to help you. That is why it is recommended to use multiple keywords for better and quick conversions. Keyword categorization will help you in conversion too.
Major Categories Of Keywords
There are many types of keyword categories and the list cannot end. Because different business niches have different categories and also it depends upon the digital marketing approach. But on the majority basis, the following are the major categories of keywords you might see in major SEO campaigns.
Long-tail keywords are those that have two or more than two words involved. These keywords help grab more organic traffic. But it is not easy to rank for such keywords.
The primary keyword has many other names too. It is also known as the focus keyword or the major keyword that we use for a web page or blog post.
LSI or Latent Semantic Indexing keywords are those that relate to your primary keywords but have different words with the same meaning.
Relevant keywords can also be described as LSI keywords. These keywords have different words used but the meaning or the search intent is always similar.
Keyword categorization is what every content marketing strategist suggests these days. If as a digital marketer you are still not focusing on keyword categorization, then your content strategy is not up to the mark. You may need to update it according to the big change that the SEO industry has seen so far. Keywords should be used in categories, and most of the experts recommend this trick for every content marketing strategy.
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