If you want to improve the search engine on your e-commerce site in order to achieve excellence and offer the best service possible to users, there are certain aspects you should keep in mind. These are the top 10 best practices that you should implement in your online business search engine in order to improve results.
1 Ease of use
Users don’t have time to waste when it comes to browsing the net, so a site search engine’s ease of use can be very relevant when it comes to generating more conversions.
2 Accurate results
Offering the most accurate search results is crucial for any e-commerce site. This is one of the most important practices to ensure: accuracy may lead to the perfect sale.
3 Search filters
Applying search filters to narrow down results is one of the best practices you can turn to, as it allows the user to find what they’re looking for much more directly. This way, you can also assess your customers’ behaviour by observing which filters are most frequently used.
4 Adapted design
The site search engine must be visible, organic and practical. Implementing a design adapted to the web and to each device is fundamental for achieving good results.
5 Good spelling
A website with spelling mistakes and a search engine that lacks insight in this regard can convey a lack of professionalism and reliability to users. The customer should feel safe at all times when surfing the net, even when using a search engine.
6 Different languages
To reach the widest audience possible, it’s best to offer a site search engine capable of detecting different languages. This increases its ability to find accurate results and addresses a greater number of conversion possibilities.
7 Use of statistics
Statistics may help to solve problems, improve business yield, and understand your users. Using these to analyse the type of searches made is a practice capable of ensuring success for any e-commerce business.
8 Image search
Today, customers are increasingly demanding when browsing the internet and expect immediate results. Offering an image-search option will make it much easier for them to find what they’re looking for.
9 Behaviour assessment
For a site search engine to be effective, it’s vital that you understand your users’ search behaviours. Using artificial intelligence for this task is becoming an increasingly widespread and successful practice.
10 Banners and promotions
Banners and promotions are important for the profitability of an e-commerce site, but must be strategically implemented within the site search. The best way to do this is to associate them with each customer’s search terms in order to ensure greater efficiency.
Better practices with Doofinder
By using the Doofinder search engine, you’ll be able to implement all of these good practices much more easily, without the need to invest more time or money. This tool comes with integrated intelligence, offers statistics, and considerably improves user experience. It adapts to the needs of each website and improves conversions through its implementation alone.
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