Affiliate Marketing Niches for 2021
Affiliate marketing can earn you thousands of dollars a month if you do it right, and we are here to help you get there. You would be surprised at how many fledgling marketers fall at the first hurdle, and even more surprised at how many long-term marketers have failed to realize that they are flogging a dead pony (so to speak). You see, it all comes down to your chosen niche. Unfortunately, choosing a niche that you are passionate about doesn’t necessarily mean that you’re going to make any money, no matter how well-curated your content or how savvy you are with garnering backlinks. If you want to be a successful affiliate marketer, you may need to consider branching out into a new area.
Instagram vs Website
So, let us take a look at a few of the niches that we believe will have the potential to earn you some serious money in 2021. We will also discuss which affiliation channels will serve you best for each niche. It is important to take the affiliation channel into account because you may well find that you are more suited to affiliate marketing via Instagram, for example, than you are via a dedicated website. And if you are a newbie to the world of affiliate marketing, or you are branching out on a shoestring budget, Instagram may be the easier option for getting your business off the ground -it is certainly the cheaper way to go. Websites take longer to get up and running, and the costs involved start to add up very quickly.
We will start with a few niche options for affiliate marketing on Instagram. You will no doubt have heard of the term ‘influencer’, right? Well, an influencer is just another way of saying affiliate marketer. An influencer on Instagram makes money by promoting various products and services to their followers. The more popular an influencer, the more money they are likely to be earning. As an influencer, you can make money in a few different ways. You can become a brand ambassador for a select brand, or you can work with any number of smaller brands and charge a fee for every product that you promote. Sounds simple, right? And indeed, the premise is simple. However, gaining followers does not happen overnight. And to gain followers, you need to inspire trust.
Know Your Niche
We believe that the top niches for Instagram marketers in 2021 are Travel, Fashion, Music, Beauty, Parenting, Health, Fitness, Photography, Pets, and Food. We said earlier that choosing a niche that you are passionate about does not necessarily make you money, but we need to stress that you do, in fact, need to be passionate about the niche that you choose. Sounds contradictory, right? But what is meant by this is that if you are passionate about something that only a few thousand other people are passionate about, you are unlikely to make any money promoting products within that niche. So, you will need to choose a more popular niche, but you will still need to be able to talk about your new niche with passion. If you are not that into food (as in, cereal is your go-to comfort food), do not choose food as your niche. Instagram users can sniff out a fraud from a mile away. And likewise, if you do not have kids, do not choose parenting. You will need to be able to create content for your niche with some authority.
The great thing about the niches that we have mentioned is that there is plenty of scope within each one to find a niche within a niche. Take ‘Health’ for example. The health niche is a niche that has a huge range of subtopics that you can home in on: men’s health, woman’s health, diet, superfoods, diabetes, and blood pressure, to name but a few. The niches that we have mentioned are also quite easy niches to break into.
The Difficult Nuts to Crack
A more difficult niche to crack, but one that has the potential to earn you a small fortune, is the casino niche. Becoming a casino affiliate is not for the faint-hearted. You will need to navigate the choppy waters of the various legalities associated with gambling and the promotion of casino games. You will also be up against plenty of unscrupulous marketers who are willing to use unorthodox methods to drive traffic to their sites. However, it is not all doom and gloom. These days, the gambling industry is highly regulated, which is actually a good thing for affiliate marketers. The rules and regulations for each country are laid our pretty clearly, and as long as you follow them, you’ll stay out of hot water. You will have a huge array of topics to cover within this niche, and plenty of opportunities to go even deeper niche. However, to truly break into this area and make the really big bucks, you’ll need to put together a team of content producers and link builders. You will also need to invest in a high-quality website, because you’ll need to come across as professional and authoritative in order to gain a trusting audience.
Other profitable niches for affiliate marketers willing to go the whole hog, website-wise, include CBD, Finance, Weight loss, and Medicine/Pharma. These are difficult niches to navigate, but highly rewarding when done correctly. If you’re a newbie to affiliate marketing, we would advise against trying to compete here because you will be up against some extremely experienced marketers and you are likely to be a very small fish in a very big pond. Instead, you could take on the pet industry in 2021, or perhaps the ‘Survival’ niche, or ‘Homesteading’. Bodybuilding is also a great niche with huge potential.
Don’t Ignore Social Media
Be sure to use social media to your advantage when going after a niche. Social media groups and fan pages can help you generate an even bigger audience, which in turn will help you reap greater rewards. To be a truly successful affiliate marketer it all boils down to commitment, hard work, and the ability to build and connect with a trusting audience. Good luck!
This article has been scheduled in accordance with Socialnomics’ disclosure policy.
