How to Leverage Social Media to Build Your Email List
Email marketing is a prominent means to track and allure the target audience for lead generation. The Litmus research, for instance, has determined that the brands who invest in email marketing reap $42 out of every $1 spent in their campaigns.
So, do you know the prime aspect to make the best out of email marketing? Well, a substantial email-list is the key. This refers to the list of collected emails. A smart marketer targets this list for delivering automated emails that are functioned by behavioral marketing automation campaigns.
The possession of a 70.5% higher open rate than ordinary emails; is the key factor that automated emails are more preferred. But, what if you don’t have many email subscribers? Email marketing automation cannot deliver promising outcomes if there are no significant number of email subscribers on the list.
Therefore, the email-list building is considered as the most integral aspect of email marketing, as it enables the company to deliver adequate product information, and the discount offers for ultimately driving the target audience to purchase.
Marketers usually adopt different methods to maximize their email subscribers. However, in this article, we specifically will run you through exceptional social media tactics to serve the concerned purpose.
But before diving in, we should initially analyze; does social media hold enough potential?
Well, a common picture of the present time depicts that there are approximately 3.5 billion social media users that cover around 45% of the global population.
This is the chief reason that social media has become one of the treasured platforms for digital marketers to market their products, brands, and services.
Additionally, the Social media barometer report by Hootsuite claimed that:
- 90% of the organizations are using social media platform to build their brand awareness
- 77% of the companies use it to manage their brand reputation
- 71% for building and managing an engaged community
- 61% to increase lead conversions and sales
- 47% for delivering customer service
- 22% to identify crisis and manage communications
The above instances are quite compelling, isn’t it?
Different ways to leverage social media to increase your email list
1. Facebook Lead Ads
As of mid-2020, Facebook has crossed the number of 2.5 billion active users, making it the largest global social media platform.
Hence, Facebook should not be overlooked as the ideal marketing tool for generating B2B leads.
Facebook offers a number of campaigns that are proven to be the best for marketers to generate favorable outcomes. However, among all the available Facebook advert campaigns, the lead ads campaign is the most appropriate for building an email list.
Why Facebook lead ads? Do we have a concrete reason to choose ‘em?
Certainly, a couple of advantages that Lead Ads possess are likely incomparable:
- Pre-filled feature
Designing lead forms is one of the most daunting tasks for marketers because it cannot be too short that it fails to collect the desired user information, while, at the same time it should not be too long that the user runs aways of it.
The Facebook lead ad form is a life savior here, as it is pre-filled with the information that the users have already shared with Facebook such as name, number, and email address.
- Mobile friendly
The other benefit of Facebook lead ads is mobile-friendliness which means that the marketers will seamlessly be able to capture both mobile and pc users.
Key Takeaway: Having a Youtube video will also assist you to rank higher in Google search results because Youtube is owned by Google.
2. Host Instagram Giveaway
Undoubtedly, Instagram is a commonly preferred platform for brands and companies to build an esteemed community of their customers and the prospects that possess a similar interest as their products and services.
Of all the available Social media contests; the Instagram giveaways are regarded as the most result-oriented campaign because people favor the curiosity of being a prospective winner.
Now the question arises: how to do it effectively?
Well, choosing the right objective behind the giveaway will certainly lead you to design it adequately for the best results.
In regards to expanding the email list; assign “Email Subscription” as the only way to enter the giveaway, as done by the meow meow tweet in the image below.
But the strategy does not end here…
You could further leverage the volume of new email leads by insisting the participants to share the giveaway with their contacts in order to entitle themselves for an additional reward.
As, the infographics of a study on online contests have revealed that, on an average usually 54% of users share such contests with their friends, but, the marketers could raise the sharing proportion to 99%, merely by persuading the participants to win from extensive sharing with their contacts.
Other worth mentioning elements for a successful Instagram giveaway are the appropriate pricings, marketing, design, and content display.
By the precise implementation of all these key elements, an alkaline water company from Hawaii; Waiakea, has been successful in generating 62K email leads from a single Instagram giveaway.
3. Youtube Call to Action
Youtube is performing exceptionally well when it comes to marketing.
Renowned YouTubers across the platform have devised several ways to direct the audience towards their business website or a particular landing page, by the means of available advanced YouTube features.
The YouTube Call to Action card is surprisingly an amazing way to compel the viewers for signing up for the email list.
- By creating the right content
The appropriateness of the content creation is as crucial as its presentation. There is a need to create relevant content in regards to the product or service for which you require the email subscriptions.
The content should be engaging enough so that it influences the viewers, and foster their excitement to know more about the services by opting for your email subscription.
Once the viewer has been drawn up, provide him with a straightforward option to get enrolled.
- By adding Call to Action Cards
In the second half or at the end of the video, add a Call to Action card. This feature by youtube is quite promising in grabbing the opt-ins for the email subscriptions.
Simply, add the link for the email subscription in the description box of your video. Also, don’t forget to include the ‘’HTTP’’ of the website, so that the viewers could be able to click the link from within the description box.
However, despite generating leads in a large volume, 82% of the marketers also seek quality in the garnered leads.
And it could be precisely done by merely Gating the treasured content.
Let’s find out how!
4. Extensive Social Promotion of Gated Content
If you are a marketer, you must have heard the term Gated content, which simply is a locked content available on the other side of the wall.
So, what’s the key to it?
The answer is an email subscription and relevant user data.
The prevailing technique is the trading of high-quality information in return for an email subscription and other information of the user.
Owing to the promising outcomes, the Gated Content has become an essential strategy of inbound marketing, and as a consequence 80% of valuable B2B marketing content is Gated.
But why gated content generates only quality leads?
Well, it is obvious that a user who is willing to share his information in return for valuable content would certainly not be a casual internet surfer.
Either the user presumably possesses the interest in learning more about that particular topic or he may want to gain precise insights about your company.
Therefore the maximum proportion of the leads generated by the gated content are usually targeted and is of higher quality.
Sharing the Gated content over social media will undoubtedly result in generating tremendous and high-quality email leads because social media content is the top content marketing tactic with a proportion of 83%; outrunning the blogs and email newsletter with 80% and 77% respectively.
Key Takeaway: Locking the content will not impact SEO in any way. The content is, as usual, accessible by the search engines for indexing and ranking!
5. Employ the User-Generated Content (UGC)
User-generated content is a typical one of the engaging content for social media that could be in the form of any image, video, or texts, but rather created by the brands and the companies itself, the user-generated content is created by general people who have already used the related products and services.
And, Instagram is the widely used platform by companies to promote the products via UGC. Is it really worth it?
From the consumer’s perspective, the user-generated content is more appealing, as the findings from the Stackla survey depicts that consumers are 2.4 times in favor of the notion that the user-generated content tends to be authentic in contrast with the brand-created content. Also, 79% of people confessed that UGC is more impactful on their purchasing decisions.
The above-mentioned data is fair enough to consider UGC as one of the optimal means to build an email list.
But how do we do it?
Let’s consider a typical scenario where an eminent brand is featuring the photos of its consumers, wearing the lately launched products, over Instagram.
Now publish an official post to allure the customers for a chance to be featured on your account, and sign up the email list for the purpose.
After the positive response, choose a lucky winner to be featured periodically in order to keep the process going, while generating the plentiful of email leads and purchases as well.
You will be missing out on a promising opportunity to build an enduring relationship with your target audience if you are not considering the social media to build a significant email list. Thus, inculcate these social media tactics to generate more email leads, and implement a proactive email automation marketing strategy to convert them into final sales.