Social Media Hacks for Boosting Profits
Social media gets a lot of negative publicity in the mainstream media. For whatever reason, journalists love to hate it and enjoy finding any reason to criticize it, even as they use all the major platforms on a daily basis. For business owners, social media can be one of the greatest free gifts to showcase yourself and your company. Why? Because many of the top platforms offer unique ways to connect with prospective clients, get your company’s message out, and hunt for new customers. The other great thing about it is its ability to turn ordinary advertising messages into viral sensations. If you take the right approach and have enough patience, you could turn a 30-second video spot into a gigantic piece of marketing wizardry.
On a more mundane level, entrepreneurs can use social media as a way to collect ideas for new products and services, promote positive consumer reviews, and connect with influential bloggers. There’s an almost limitless sea of opportunities out there in the social media universe that business owners ignore at their own peril. Think about it, if your competitors are leveraging the power, so why shouldn’t you? Here are some of the most time-effective ways to put social media to work for your company.
Make an Unrelated Video
Consider moving the focus away from your products and services by creating a very short video on an unrelated topic, like trending celebrity haircuts or how to say “What’s up?” in 19 languages. If you get lucky and the video goes viral, people will see your company’s trademark, logo, and contact information at the top of the screen.
Mine Chat Rooms for Ideas
Chat rooms on social media sites are an unused gold mine of information resources. Just by joining in open discussions about money and finances, it’s possible to learn a lot. Many future entrepreneurs do the same thing so they can test out ideas, see what others think about product ideas, and get community input on a wide range of entrepreneurial subjects. It’s sort of like having a brain-storming session with hundreds of participants at once.
For example, you might hear people talking about student loan repayment calculators. Thousands of folks use these simple cloud-based apps to plan their education borrowing. The calculator shows you how much your monthly payment will be based upon how much you borrow and the terms of the loan. This is an excellent way to plan for the future, because you find out far in advance what your financial obligation will be and can plan accordingly. That aids your personal and business goals by providing a very clear picture of how much you’ll be able to invest in your own company when the time comes.
Re-Post Consumer Reviews
Take your five best consumer reviews and blast them out via the top platforms. Remember to target specific demographics if your company caters to a niche audience.
Identify Social Media Influencers
Choose three online influencers and send them interesting content, videos, and product samples. If you are able to make a direct connection, a single mention by one of these folks can drive thousands of customers to your website.
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