Anyone who has ever built a website knows the importance of SEO. Search engine optimization decides whether your website will be discovered or not, depending on how good your strategy is and how high it ranks. However, search engine optimization isn’t as easy as some people believe.
Google uses over 200 factors for ranking websites in its algorithm and it’s also important to note that there are different types of SEO. If you’re running an enterprise, you need to apply enterprise SEO strategies.
What is Enterprise SEO?
Enterprise SEO is a special type of SEO strategy meant for Fortune 1000-level companies. While it has some similarities with regular SEO regarding the fundamentals, the real difference between the two is how they’re executed.
Organizations that set out to implement enterprise SEO have large marketing teams full of dedicated SEO professionals. Those who want to achieve the best results use the help of enterprise SEO services.
Each member of a team has a specialized role and duties they focus on, so they’re able to identify each aspect of their website that can be optimized.
How Enterprise SEO Can Help Your Company Stay Ahead of the Competition
If you want to stay one step ahead of your competition at all times, you need to apply enterprise SEO strategies. When you do this, you will see a number of benefits that will ensure your company is well-recognized and successful.
Below we listed the most important benefits of using enterprise SEO strategies.
Builds Brand Awareness
There are probably countless brands in your industry, but there’s always one that stands above the crowd, one that customers usually prefer over all other competitors. Even though they may not even have the highest-quality product, the thing that puts them on top is brand awareness.
There are 5-7 brand interactions for a customer before they remember one specific brand. If you put in enough effort into your enterprise SEO, you can reduce that number significantly.
When customers recognize your brand, not only will they instinctively choose it over other brands, but they will also recommend it to their friends and family members. Building brand awareness is a critical part of enterprise SEO and it’s what will ultimately bring you more conversions.
Attracts More Customers
The main goal of enterprise SEO is to increase your website’s organic traffic and the company’s overall online presence, both of which result in more customers finding your website.
Your SEO team does this by analyzing your business and finding keywords that have low competition but high chances of succeeding. The next stage is to start using high competition keywords and attract even more customers and revenue.
Becoming a Reputable Brand
It’s not enough for a potential customer to recognize your brand, they also need to know your brand is trustworthy. Brand trust is important because it impacts buying decisions and drives customer loyalty. The best way to build that trust is through online reviews.
Your enterprise SEO team needs to work on accumulating a high number of positive reviews across various shopping and social media websites. When users notice these reviews, they will recognize your brand as reputable even if you’re selling products at a higher price than your competitors.
Converts More Website Visitors
Once you get people to visit your website, you need to convert them into paying customers. Enterprise SEO doesn’t only focus on attracting website visitors, another big part of it is creating a content-rich environment that guides people toward making a purchase.
When every page on your website is professional and easy to use, all your SEO team needs to do is ‘feed’ visitors with conversion-friendly content, and conversions are almost guaranteed.
How to Create an Enterprise SEO Strategy
Your team needs to have the following things in mind when they’re creating the best enterprise SEO strategy.
Your Website Needs to be Structured Appropriately
Google uses so-called ‘spiders’ to crawl websites and collect information on them. When these spiders bring back this information to Google, the search engine uses it to determine if your content and website are worthy of a high-ranking position.
If you don’t have a properly structured website, Google won’t be able to crawl your website. The best way to ensure Google can easily index your website is to provide a sitemap that has all the important data and information.
Use the Right Tools
There are certain tools that can help you create the perfect SEO strategy, and one of them is Yoast.
One of the best WordPress plugins is Yoast SEO. It comes with a number of helpful features. It can help you optimize your content for search engines, check your website’s content to see if it’s optimized, and even help you create a sitemap.
Try to Appear in the Answer Box
Anyone who has used Google knows that if you type a question into the search bar, an answer box will appear at the top of your search results. These boxes contain the best and most adequate answers to queries, and if you manage to appear in them, your traffic will most likely increase.
To appear in these boxes, you need to anticipate what kind of queries your customers may have and provide direct answers to them, preferably in headlines of blog posts. The content in these posts should be a broader explanation of the answer. Dedicate a paragraph that contains no more than 100 words and provides a direct and concise explanation.
Focus on Content
You can significantly improve search rankings with copywriting. Creating quality content is the basis of any SEO strategy, as the content is what attracts visitors and causes search engines to take notice of your website.
Your content needs to deliver the right information to your website visitors while also being irresistible to them. Don’t forget that your content needs to be keyword-rich, so make sure to include phrases and terms your ideal customers often search for.
Another thing you need to keep in mind is that content doesn’t only refer to blog posts. Your website needs to have images, videos, podcasts, and many more types of content.
Keep an Eye on Your Competitors
When you’re trying to determine what kind of content you need to include on your website, you have to do some research. Discover what kind of topics your ideal audience is interested in and how engaged they are in those topics.
To find this out, you don’t need to look further than your competitor’s websites. There, you will be able to find all the information you need and see what your potential clients are really interested in.
Additionally, see if there are any aspects of your competitor’s websites that you can borrow and improve. This will provide your website visitors with better customer experience.
Final Thoughts
It’s important to remember that search engine optimization isn’t a ‘one type fits all’ concept. Different types of organizations require different SEO techniques.
If you’re working at an enterprise and trying to create a strategy to get more people to visit your website and convert into customers, then enterprise SEO is the way to go. Even though it takes more time and effort than regular SEO, it also produces much better results.
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