The Most Effective Method To Use Freelancing For Your Small Business
The owner of a small business is an entrepreneur and a freelancer. So, if you are the owner of one such small agency, then you’re a freelancer too. However, you’re probably unaware of the unique freelancing tactics that successful freelancers use to increase their agency’s performance and grow their business. Here you will learn more about those methods. Once you implement them, you will notice the difference.
Are you a veteran freelancer or are you planning to start your first freelancing job? Regardless of your current job role, you probably saw how Airbnb and Uber are hiring people these days. These two companies started as small startups. Today, you can see that they scaled the heights of success. In reality, these two organizations redefined and recreated the “extent” of success. These companies shouted from the rooftops to declare the fact that freelancing can lead to humongous success rates. In short, the “gig economy” is booming right now.
Now, if you look at the numbers, you will notice that freelancing is now a robust marketplace. One report shows that one out of three natives of the US works as a freelancer. Almost 54 million people in the US worked independently in 2015. The number increased by 700,000 compared to the previous year. Similarly, one from twelve US households that amounts to 10 million people, depend on independent work to increase their income by more than half of it.
However, as a freelancer or the owner of a small agency, you have to balance several different tasks. Your priority, if you argue, should be the work concerning the design and development of your business to develop a robust portfolio to continue bringing in more freelance work. Then again, you need to manage accountancy-related tasks, draw in contracts, and affix the right pricing model, etc. Basically, you won’t have enough time to manage everything.
No matter what happens, one area deserves your express attention and it’s about marketing your business. You should do it using specific freelancing techniques. Since you’re a relatively new player in the game, you may not be aware of those tricks. Here you will learn how you can do it.
Embrace The Fact
- Your agency is extremely small. Maybe nobody else is working in your agency except you, and it’s something that you must accept along with the fact that you can still have an exceptionally strong small business marketing strategy. According to Paul Boag, you have no reason to feel ashamed about anything. Many freelancers out there attempt to hide the fact that they are a one-man-army. As long as people buy your products or services, and as long as they trust you, favor you over others, and have confidence in you, you shouldn’t worry about anything. There are several advantages that small businesses enjoy, and profound freelancers understand that. Larger companies have their perks too, but they have to spend more money on specific occasions and purposes and they also have to manage more.
Change Your Concept
- Another industry expert, Jeremy Watt who co-founded the commerce design studio and Shopify Experts, says that you need to stick to a different approach. He noticed how hundreds of small business owners trap themselves inside the “small business mindset.” Even if you fly solo, you must think big. Whenever it’s possible for you, you should shed that freelancer mentality. You can start by replacing the name of your company, your website’s URL, your social media pages, etc. You should also start using a professional Small Business billing app and avoid using Gmail as your official emailing platform.
Be Active on Social Media and Automate It
- Solo business owners often find it difficult to coordinate blogging as well as maintaining an active social media presence, especially during their preliminary days. These people started by partnering with other businesses to curate content for their own blogs. It’s a process that allows them to avoid writing content from scratch. Furthermore, guest post creators would promote their posts, and so it would provide you links and website traffic. You should follow the path laid out by these freelancers and automate your social media connections. If you do it, then every new blog post that you release would find its way into your social media profiles. You won’t have to do this task manually.
- The designers of a business invoice app for freelancers say that your personality, and the way people perceive you will have a positive or negative effect on your company. The way you present yourself on social media would determine if a company or an individual would hire you for a project or not. Therefore, you must keep your social media accounts clean and refrain from participating in sensitive topics as much as possible. Your focus should primarily be on promoting your work, personal projects, skills, any new tool that you’re exploring and positive networking.
Prioritize Content Marketing
- The designers of the best freelancing invoice making app recommend small business owners include content marketing in their marketing plan. Freelancers prefer it too because they may lack time but they have a rich knowledge base. Before anything else, you need to decide on a niche that you can own. It can be a specific platform, area, industry, or type of client that you specialize in. If your niche is narrow, it would be easy for you to be the best at it.
Find Time to Include These Methods
In the end, the designers of the online invoicing portal for small business request you to make time for marketing. It mustn’t be something that you rely on when everything else fails. Furthermore, you should follow the tricks given above. These freelancing strategies and methods prove equally beneficial to small businesses.