Physical Prints Can Present the Right Image
The move towards a digital-only experience can seem inevitable in many areas of life and business. But photography is an exception: sometimes there’s no substitute for a physical print of a magnificent shot.
If you’re starting out on a career in the super-competitive world of photography, establishing a strong online presence is indispensable. But don’t neglect physical printing: it gives you a cachet that digital can’t match – and can be an invaluable source of revenue too.
Here’s an overview of what photo prints can do for you as a fledgling professional – and why printing on canvas is a fantastic way to set yourself apart without letting costs pile up.
Why are Physical Prints Still Relevant in 2020?
Establishing yourself as a photographer isn’t just about the sheer quality of your work. It’s also a more subtle question of authority and prestige.
That’s why physical prints of your captures help to build your brand. Whether your work is displayed in a gallery, in your office or in a private home, the very fact that it is displayed – in physical form – builds an association with authenticity and exclusivity.
Photo printing can also broaden your customer base. Online you’re appealing mainly to enthusiasts. But there’s a non-specialist audience who rarely stray into online photography portals and who might be equally impressed by your work if they see it on display. And that audience, to be frank, is much bigger.
And of course, selling prints direct to the public can be a vitally profitable cottage industry as you get established.
But which print format offers the optimal balance of great print performance and accessible prices?
Aim Your Sights High with Premium Printing
Any serious photographer takes pride in their work. As you make the transition from amateur to professional, you’ll want your showpiece images to be displayed to their absolute best advantage. Well, your customers care about quality just as much.
Don’t be tempted to compromise on print reproduction values when you’re starting out. Aiming high from the start with top-end printing helps you establish yourself as a serious player who refuses to compromise.
It needn’t be prohibitively expensive.
Canvas printing sees your photo reproduced on canvas material, which is then wrapped over a real wooden frame – the same technique that’s been used in art galleries for centuries.
If you’re planning to sell prints of your photos or simply hang some of your captures in your studio, canvas prints give you the wow factor of the most expensive print formats, but at a fraction of the cost.
Latest Technologies in Canvas Printing
Canvas print production has been all but revolutionized in recent years by breakthroughs in printing technology. An example of the new methods being used is HP Latex Printing.
Many of the most prestigious online providers use HP Latex Inks exclusively when producing their canvas print reproductions. So what are the advantages?
Latex inks were developed by HP to combine the best qualities of water-based and solvent-based inks.
Water-based inks are allergen-free and ecologically friendly, while solvent-based inks are valued for their superior chemical stability. Not only do latex inks give you all of these qualities at once, they also allow for exceptionally crisp and accurate image reproduction.
Economies of Scale
So quality is paramount. But we don’t need to tell you that price is hugely important too if your fledgling business is going to be viable. Any entrepreneur will want to shop around for the best value they can get (without compromising on print performance).
But what if we told you that there’s a premium printing service here in America that comes with a price-matching pledge?
CanvasDiscount.com offers a best-price-in-USA guarantee, so you can rest assured that you’re getting unbeatable value. What’s more, the online canvas print experts are ready to discuss wholesale prices on canvas orders of 20+ prints.
As your business grows you’ll be able to place bigger and bigger orders for prints of your captures, taking advantage of this extra discount on an already unbeatable price. Buying in bulk, it goes without saying, will also keep shipping overheads to a minimum.
Make a few canny decisions early on and your journey to the top will be much easier. Choosing canvas printing for your photos is one of those decisions. Before long, you’ll be leaving the fledgling stage behind, as your career starts to soar.
William Kenny is a writer, English teacher and translator. Living between Hong Kong and London, his interests include culture, photography and digital marketing. He also writes about technology with an East Asian focus.
We hope you enjoyed this promoted piece as much as we did!