How AR and VR Affect the Marketing Industry
Augmented and virtual reality are some of the most innovative technologies right now, particularly in the advertising and marketing industry. But it isn’t always clear to marketers and brands how they can be used to drive sales. People are becoming more and more selective in their product choices, and brands should think in an innovative way to both engage them and surpass their expectations. Keep reading to hear some of the major benefits of these innovative technologies.
1. Attracting Consumers
Experiential marketing is in huge demand these days when it is about attracting, converting and retaining potential consumers. VR and AR will help many brands in displaying different products what consumers are expecting. It’s the visual experience that adds value to the sales and marketing industry. People prefer buying products which they can experience in 3D. The automobile and Retail Industry implement this technology the most. The 3D layout gives a unique experience to the buyer and helps in making a smooth buying decision. A buyer can feel the product in real similar to a brick n mortar store.
2. Boosting Customer Experiences
VR and AR are in high demand both by the advertisers and marketers. They implement this technology for short-form storytelling regarding products & services for brands and companies. Both these technologies provide interactive experiences built around branded content. In earlier times the advertising and marketing process was very much restricted in terms of end-user interaction, stopping their effectiveness. But with VR & AR technologies the barrier is completely removed and the customer is completely satisfied.
3. Improving Brand Digital Presence
AR has already become an important part of digital marketing and acts as a bridge between the print and digital world. Brands are boosting their digital presence with online interactions that ultimately increase their engagement time bringing more sales from the real world. On the other hand, VR is helping brands to provide audiences a controlled environment, like a virtual storefront, where they showcase the products with digital reality.
4. Customizing Consumer Needs
With the implementation of AR technology, brands are advertising content as per the need of consumers and keeping them on priority. With AR technology, ads have become more integrated into consumers’ daily lives. Advertising and marketing will utilize real-time data depending on the user’s need to dynamically affect messaging, avatars, timing, colors, and placement. Smooth customer experience is the ultimate goal of any enterprise branding strategy.
5. Streamlined Integration
AR offers amazing benefits to the E-commerce industry as well because of its streamlined integration. This provides consumers a way to engage with products that they have never experienced before. For instance, Ray-Ban implements AR to provide buyers an environment to try different sunglasses that suit their styles with the ability to buy directly. Tailors are using AR to provide consumers a setup to take measurement of themselves more accurately by relaxing at their home without coming to the store. VR, on the other hand, is in more demand for the documentary, entertainment and gaming industry. Until this technology becomes less invasive, it’s quite difficult to predict how beneficial it will be in the marketing world. With so many benefits, Augmented Reality App Development is in huge demand these days.
6. Encouraging Customer Buying Decision
The ultimate goal of any business is to grow sales. A business is successful if it is proficient in retaining existing customers and attaining the new ones. Once a buyer gets satisfied with the interactive experience of VR and AR, their expectations from brands get increased. Brands using these technologies will set a new standard and encourage customers to make a purchase from the store. The time needed by the buyer to make a buying decision will ultimately get reduced. This is great way to boost conversion and overall sales.
With AR and VR technology, the brands are able to come to life. Advanced systems are set up to drive business sales and engage consumers. Simple graphics and photos are not satisfied to drive consumers in the highly-competitive market. Immersive experiences are likely to offer better outputs. Making pitches to modern users has never been easier, but with AR it has become easy.
Customer satisfaction has become an integral part of today’s consumer engagement. Thanks to the number of stores implementing AR and VR these days. A presentation that does not speak directly to the customer’s requirements will be disregarded.
That’s why AR and VR are no longer a technology to avoid. They are simply a trendsetter of the sales industry. Those brands who are looking to boost their sales and online reputation as well as put themselves in a better position over the short and the long term. As the shopping experience continues to be transformed, the traditional practices are no beneficial. It is time to make an important step and implement AR/VR.