How Instagram Helps Market Small Business
Do you know Instagram has about 1 billion users as of now? Well, this social networking app has grown into so much popularity that it is becoming a hot hub for marketing for businesses. If you see, every brand in this world have their own social media handles and Instagram is definitely one of them.
As there are separate rules for marketing in different social media handles like Facebook, Twitter, etc, Instagram has a certain set of rules too. Yet, there are a lot of companies and small scale businesses who want to engage in this social media platform so as to get in touch with their target customers directly.
According to a few stats, video posts receive 38% more engagement than the photo posts. Not only do they receive more engagement, but they also get 2 times the more amount of comments. If you are marketing your product right now, you might want to agree that engagement is the most prime metric of successful social media marketing. Thus, there is no wonder that you would want to improve the metrics and want your Instagram posts to do well too.
So here are a few ways how Instagram videos can help you to market your small business:
Choose what kind of video type you think is right for your business.
Are you releasing a new and exciting product that is required to tease?
Then, you need to go for a teaser video. For example, take the example of a particular cosmetic brand or a mobile phone brand. They post teasers to create excitement and curiosity in people’s minds. What we are trying to tell you is that the ball is in your court and you can come up with a good Instagram Content Strategy. You can shoot teaser videos, how-to-use your product videos, explainer videos, behind the scenes videos, etc. Whatever you want people to know about your product, pick up the right type of video and stick to it.
Hashtags are still ruling the roost
So, though this is cliché it is very significant. Hashtags while posting a video is still an item. If you are a small business who is still upcoming or growing, you need to reach to a wider audience. The only way you can do that is to increase the engagement and also the visibility of your post. How can this happen? This happens when you use a certain amount of trending hashtags related to your field and then your post automatically reaches to a lot of people.
Have you ever noticed all the movie stars who are promoting their film using hashtags? This is because there is a rise of almost 12% engagement when you use hashtags. Also, it is one of the easiest ways to be found and increase followers.
Become a churner of unique content
Nobody likes videos on the same topic all the time. As the marketing head of your company, you need to either think out of the box or hire a creative head who can come up with some quirky content for you. This is because unique content always stands out. Also, there is a time constraint where you can post only 60 seconds of video at once.
Thus, the strategy you use for posting awesome Instagram videos should be different than the regular marketing videos that you use for your website or app or Youtube. You need to ensure that your product is being well marketed in that 60 seconds of time frame.
Draw the attention of the crowd by offering some mind-blowing deals!
Drawing of attention of the people is not an easy task. Do you know that when an advertisement or a story appears on Instagram stories, they quickly flip past your story if they don’t find it interesting?
So to keep the interaction and public engagement going on, offer them some mind-blowing deals they cannot refuse. Also, you can post a few giveaways so that the public can participate and get encouraged to try your product. Again, use hashtags for your Instagram stories too for maximum engagement. Apart from this, make sure you do not have any technical glitches or any issues with the Instagram stories. The story window should be exact
Collaborate with micro-influencers for product marketing
The key to successful Instagram video marketing is collaborating. When you collaborate with influencers who have a huge following, you get to showcase your brand to a wider audience. The basic fundamental over here is to be noticed and be visible all the time. Thus, it is great to collaborate with micro-influencers who can promote your brand’s message.
For example, a lot of brands rose through influencer marketing where their followers loved to know more about the products. This way, it will increase your credibility and also create an impression that if the influencer is using that brand, then maybe it is worth the try. Another reason why small businesses need to collaborate with micro or nano influencers because they are cost-effective. They do not charge exorbitantly for sponsored posts or paid partnership posts.
Thus, to sum everything up Instagram video marketing is all about consistency. If you are consistent enough and if you have a piece of good knowledge about the Instagram metrics, then you are on your way to success. Apart from all this, do get to the bottom of the video marketing where you understand the dynamics. Look for some references and notice how they are promoting their brands. You can do loads of unique content if you just have the right strategy. Keep checking your Analytics every now and then to make constant improvements.