How to Overcome the Challenges of Growing an Audience
There is nothing more important than getting people to your website. Quite frankly, if you don’t have an audience, then whatever it is that you are doing socially, is a waste of time. So, driving traffic and getting people to return is massively important. The question though, is how do you do it? And, perhaps more importantly, what are the different types of traffic that you should be looking to attract? It is a complicated yet important space to understand and one that requires strategy and partnerships to ensure the best results. If you are looking to drive traffic to your website, here are a few things that you might want to consider.
Optimize for search
One of the most obvious ways to get traffic to your site is through search engine referrals. In order for this to happen, you need to ensure that your site appears on the first page of Google results, and ideally that it appears at the top of the list. If you can achieve this, then you are on the right track. But this is not something that happens by magic; it takes strategy and a lot of effort and, more importantly, knowledge, to rank first. In fact, if this is an area that you want to win, you are probably best off partnering with a company like SEO experts Brisbane, which has several services to choose from, as do most other major cities in Australia. The point here is that these people are experts who specialize in this niche area. They are trained, probably Google accredited, and they will work their skills and expertise to get you to where you want to be.
Play to social
If you are producing content for social media on a regular basis, then you are helping your cause. You need to make sure that you aren’t just posting into a vacuum, though. Look at the numbers and ask the right questions. Who is following you? What do they like? What kind of interaction levels are you generating from your posts? In short, you need to work out what your audience likes and what they are willing to share. If you can do this, then your potential audience will grow rapidly. And remember that the different social channels are all different and appeal in different ways. So, tailor a strategy for each channel, as you can’t expect your Twitter strategy to be replicated on Facebook.
Once you have won over a visitor, then you need to do your very best to keep them. In other words, the higher the percentage of return visitors you have, the more loyal your audience will be. It goes without saying that you obviously want to keep gathering new visitors, but if 100% of your daily audience is a new visitor, that means you are having to acquire a new audience every day, as opposed to being able to rely on previous visitors to return. Keep them coming back by giving them good content, regular updates, and sending out frequent calls to action like newsletters.