The report shows that Instagram influencer marketing is growing fast with influencers posting over 2M sponsored feed posts — 39% more than the year before — according to new end-of-year numbers generated and compiled by Klear, a leading influencer marketing platform.
The report shows:
- 39% growth in Instagram influencer marketing in 2018.
- Influencers are adopting new tools to create more engaging content with Instagram Stories leading the way: 1 in 3 Instagram sponsored posts is a Story
- Women, micro-influencers & millennials continue to dominate the space.
Using its award-winning influencer measurement technology, Klear tracked and analyzed over 2M Instagram feed posts that included #ad hashtags between Jan 1 – Dec 31, 2018.