How to Boost Your Marketing Strategy Using Video Content
Who would have thought years ago that video marketing would become such a hit? Now, videos are the second (if not the first) best type of content used in today’s top marketing strategies. The thing is, modern consumers were typically busy and simply had no time or desire to read materials that were targeted towards them. This is when video stepped in to steal the show. It is clear that video content is now the channel that gets the most attention online.
But how can we use video in our favor? For those thrilled about boosting their marketing strategy with video content, we prepared a list of tips. If you use these tips, then your marketing strategy will improve greatly. Enjoy!
1. Target your audience
Before you start implementing video content into your marketing strategy, you have to circle with your target audience. Depending on the audience, you can move to the next step – choosing the type of videos. You don’t want to present cartoons to serious businesspeople, am I right?
2. Choose the type of video
There are typically two types of videos that correlate best with an audience – ‘product description’ and ‘how-tos’.
The first type usually refers to videos aimed to show specifics of the product or service to the customers. In a product description video, you can also display ways to use your product and what makes it superior to competitors.
“How-to videos typically do not show how great the product is per se. In most cases, they are designed to show all the possible ways to use the product. Honestly, both types are really helpful for marketing. You just have to choose the type that suits your strategy the most.,” says Bethany Clarkson, a social media specialist of Resumes Centre.
Video content allows you to connect with your audience like nothing else. This way, you can try to experiment with new and maybe even provocative types of content. Try to use all the possibilities of video creation to deliver the most out of your story. For example, use text and animation combined with live action. This kind of video looks unusual and will be remembered by your customers, possibly even attract new fans. So do not be afraid to experiment, unusual decisions often bring great results in the end.
4. Keep it in line with the previous strategy
It is rare that the type of video content stays the same from how it was originally produced in the beginning. Always make sure that your videos follow your branding guidelines i.e. use the same logos, colors, and fonts. Even though video content is on a whole different level compared to text, your audience should be able to immediately recognize your brand when watching these videos.
5. Be creative
As Christopher K. Mercer, digital marketer and CEO at Citatior, claims,
“Don’t be afraid to step outside the box. The more unexpected and creative you get, the greater the chance that the content will go viral. That means gaining hundreds of thousands of new customers, which is your aim, right? People love simple yet amusing videos.”
A great example is an advertisement made by Dollar Shave Club company. Not only did the creative team somehow manage to make the process of choosing a razor for shaving interesting, but they made this video go viral! After it hit the internet, it brought huge success to the company, as well as a whole lot of money.
It does not really matter whether you are the owner of a successful corporation or are an individual entrepreneur – you definitely should think about including video content into your marketing strategy. There is a reason for its huge popularity. So, do not miss out on the chance to give a huge boost to your business growth. Just follow this list of tips and your success will not take long.