3 Types of Marketing Videos Your Business Should Utilize
Most businesses nowadays utilize videos heavily as part of their marketing due to how effective they are. If you’re just starting to incorporate videos into your marketing plan or if you’re looking for new types of videos that you can utilize, there are three in particular that you may want to consider.
Each of these types of videos can be used by almost any type of business, and they have been proven to be effective time and time again:
1) Guides and tutorials
By nature, these ‘how to’ styled videos are useful, because they help viewers to solve a particular problem that they may be having. The more relevant the problem, the more useful the video – and the better received it will be.
Most businesses can use guides and tutorials and relate them to the products or services that they are offering. Keep in mind the videos shouldn’t be promotional, but rather ‘show’ the product or service being used to solve problems and in doing so imply its benefits.
2) Company culture videos
If you want to set your business apart from your competitors, company culture videos are a good place to start. Essentially these videos offer viewers a ‘behind the scenes’ look at your business and the people who work in it.
By using company culture videos, you can put a human face to your brand and make it easier for potential customers to engage and connect with it. Additionally, you can show the reasons why your business is unique, and what it stands for.
Never underestimate the power of social proof, and having at least some testimonials as part of your marketing will go a long way to convince viewers to buy the products or services that you’re offering. For testimonials to be effective they should look natural and authentic, and not be too scripted.
If you can’t record your customers in person, you can arrange to video call them and record the call.
One of the easiest ways to create marketing videos for your business is to use Movavi’s screen recorder apps. It has a line of apps that are tailored to various purposes and will allow you to create exactly the kind of videos that you need for your marketing.
With Movavi Screen Capture Studio you can record any footage you need from your screen as well as your webcam or other sources too. With its built-in editor, you can then improve the footage, and create engaging marketing videos. If you want to record game videos then Movavi Game Recorder will be your best bet, or if you’re looking for a specialized business computer screen recorder there’s Movavi Screen Capture Pro and Movavi Video Editor Business.
Between these apps, you should find that you can easily find the right tool for any occasion. At the end of the day, Movavi’s apps will allow you to create precisely the type of high quality and professional-looking marketing videos that you want for your business to thrive.
We hope you found this promoted post as entertaining and informative as we did!