How Can Social Media Help Market and Grow Your Business?
Unless you have been living in a cave for the last decade, you have heard about social media. In fact, there is a good chance that you probably have your very own account. With all the new marketing tools and widespread popularity of the platforms, you may have even considered using social media to market your small business. There really is a reason for 82 percent of small business owners already marketing their businesses on social media. If you are still sitting on the sidelines, you are truly missing out on a huge opportunity and below you will learn why.
Establishes Meaningful Relationships
Any social media expert will tell you that social media is incredibly great for spreading the word about your business. However, probably the biggest benefit of utilizing social media is that it gives you the opportunity to build long-lasting relationships with your targeted audience. These individuals will include your friends, family, fans, organizations, and customers that you have done business with in the past.
Show Yourself In a Different Light
Right now you are just a name and face to your customers. They probably only know you through the products and services that you provide. Unfortunately, in today’s competitive business world, this might not be enough to keep them coming back and this is where social media can help. Social media gives a chance to broadcast yourself in a different light. Show your softer side and let customers know who the man or woman is behind the company. Of course, this will mean that you are going to need to post frequently and interact with your clientele. Don’t just throw up links of products or pictures of new stock. Make your consumers feel a connection to the company.
Get Recognition at an Affordable Price
Building a website, utilizing SEO techniques, and getting your website ranked #1 in search results might require the assistance of a company like Climbing Trees. While these types of companies are extremely efficient and necessary, they can be quite expensive. Fortunately, that isn’t the case when it comes to social media. Sure, social media does utilize algorithms and search filters to decide which users see your feeds, but there are a variety of low-cost advertising tools that you can utilize. In addition to this, you don’t really have to be a marketing guru to take advantage of these tools.
At the end of the day, social media marketing is much cheaper than any other traditional means of advertising. Plus, it offers a much higher market span. You can literally spend less and reach a bigger audience. What business couldn’t benefit from that?
Reach All Demographics
Everyone is utilizing social media these days. There really is no discrimination when it comes to social media. According to the Pew Research Center, 65 percent of US adults are utilizing social media platforms. Studies also show that users in the age range of 30 to 49 have increased by almost eight percent. Regardless, if you are trying to reach an older audience, younger audience, or a foreign audience, there is a good chance that they are already logged in and just waiting for your feed to pop up.
Direct Traffic to Your Website
Social media is truly unique in the fact that it really can help draw more traffic to your website. This will not only potentially increase conversion rates, but it can enhance the overall ranking of your website. What good is your website if it isn’t ranked on the first page of search engine results? Well, social media might just be the tool that can help you reach those heights.
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