Mobile Commerce Made Sophisticated — Courtesy AI
While industries like healthcare, automotive, and cybersecurity have already gained a lot of ground, digital commerce is next for AI experience. Global retail e-commerce is set to touch a $4.8 trillion mark in the next three years which is sure to stir AI numbers along. E-commerce has come a long way ever since Amazon and Paypal hit the forefront nearly two decades ago. Back then, these entities were not big. Today, Amazon is the biggest internet retailer in the world.
The continued success of Amazon and other internet retailers like Alibaba over the years signifies 2 things:
- The market is wide open for any and all businesses with a unique idea.
- Success mainly thrives on progressive technology, with future potential.
AI is the prime example driving the next level of digital commerce. Have you ever wondered why your experience is so smooth every time you buy a product on Amazon? It’s actually because of AI. The first time users are greeted by a huge display of products at alluring prices, repeat visitors are presented with products based on their last visit. Now, that’s what you call content personalization, an area businesses have been struggling with over the years.
Amazon seems to have decoded with aplomb but it wouldn’t have been possible without AI. Down the line, the customer interface would largely be driven by AI, leaving only the marketing challenges for businesses owners to sort. Generating traffic and converting leads would be their prime focus.
We are gradually making a transit from e-commerce to mobile commerce which is largely due to a growing number of mobile internet users. What’s interesting is to see where it all stops. But at the moment, AI is making waves across mobile commerce and internet retail. Take a look at this infographic to find out what’s trending:
