How Can Marketers Make The Most from AI
Artificial intelligence has proved to be reliable in many ways, and many netizens believe it’s going to take over marketing as well. Global corporations such as Facebook, Google, IBM, and Amazon have their own versions of AI that helps them tailor products or services in line with customers’ experiences.
According to Thom Gruhler, once the marketing director of Microsoft Windows, successful brands obsess over two things — the product or service and customer experience. Therefore, as a marketer, you need to combine your skills (art) and AI (science) in order to provide your clients with smarter marketing tactics.
With AI marketing, data collection and analysis takes a considerably shorter time, and the results are more accurate. Human beings can take hours, days, or even months to complete the same task. Furthermore, since we do get tired and bored, errors are unavoidable.
As the bots take over marketing activities, the one thing all marketing consultants should be doing is learning how the technology works. If by any chance this technology has caught you with your guard down, the following tips will help you catch up.
How marketers can make the most of AI
1. Understanding the client’s journey through Artificial Intelligence
A recent study conducted by Social Media Today indicates that most people spend about two hours online daily consuming digital content on various devices. As a strategic marketer, you need to take advantage of real-time location data and use AI’s extensive capabilities to know the consumers’ mindset and how exactly to reach them. Knowing where and when to engage with a customer is also of the essence.
2. Provide spot-on incentive recommendations to consumers
AI’s deeper analysis of the consumer’s record can also help predict the correct incentives that can lead to conversions. For instance, it will assign a 0% discount to those customers that usually buy without asking for a price reduction. It will also assign a specific discount figure to all other clients that are usually attracted to discounted items.
3. Recommend a personalized product
What if the customer was provided with the spot on incentive alongside a personalized product recommendation? Wouldn’t that be more appealing to the consumer? Buyers appreciate it when their companies seem to understand what they want. For instance, if someone bought a Samsung S8 model from the shop last week, they are likely to react positively to an S8 screen guard proposition rather than a pair of shoes.
4. Send time-optimized emails
AI’s analytical skills mean it can help inventive marketers send a personalized email at a time when the consumer is likely to open it. Sending an email at the wrong time can result in low conversion rates and ultimately lower profits.
5. Make data-driven predictions
There is a lot of analytics involved in marketing but without an intelligent system in place, marketers will be forced to speculate. AI doesn’t give you a chance to extrapolate; instead, it provides you with accurate facts and figures of your potential buyers as well as where the market is headed.
Artificial Intelligence Marketing is still a novice invention but many of its proponents believe it’s going to lessen marketers’ load and increase their efficiency. By collecting, interpreting, and automating data, AI allows marketing consultants to provide buyers with the best experiences. Furthermore, by automating functions, this technology gives marketers more time to focus on the creative aspects of a business.