Ensure Your Retail Team Is Solid
It’s summertime and many retail businesses are searching for competent employees to fill both short and long-term sales positions. Depending on where you’re located and what you sell, summer can be the busiest time of year; hiring strong associates is a must because if they’re not dealing with crowd-control and customer satisfaction in store, their sales personality and ability to meet targets will be what keeps your numbers up throughout the season. Furthermore, if you’re a store that offers employees commission, ensure you hire people who will truly step up to the plate.
It’s impossible to know by doing one or two interviews whether a prospective hire will be dependable and self-motivating, or able to manage stress. While most companies have a probation period, it’s nevertheless frustrating for managers to constantly be on the hunt for talent, wading through resumes and cover letters, and spending hours meeting with applicants only to let people go shortly after hire. Retail as an industry already suffers high enough turnover rates; what employers need is a helpful tool enabling them to take on the right applicants every time.
A sales personality test will measure a potential employee’s soft skills – their motivational style, level of assertiveness, sense of urgency, emotional maturity and stamina. These are aspects of a person’s persona that don’t often come to light until after they’re hired for a job, but are essential to finding success in any type of sales driven position. By utilizing this tool, employers receive a detailed prediction regarding how an employee is likely to behave and approach their job post-hire. They’re available through providers like SalesTestOnline whose mission it is to make the hiring process for sales more transparent, boasting as much as a 90% accuracy rate, as well as a 97% reorder rate.
Once a test is ordered, the hiring company and the needs of each open position are assessed – then benchmark profiles are created. By taking a non-invasive ten-minute test, applicants are scored based on how closely their sales personalities resemble these targets. Those that score highest are more likely to do well in a given position, and it helps them to stand out when employers are reading resumes or trying to decide who to bring in for an interview. It also alleviates the probability of a hiring mistake on the employer’s part and allows them to feel confident in their choices.
Don’t go into the summer season without a backup plan, particularly if you expect it to be a hectic one. Implement a sales personality test into your hiring strategy so you can rest knowing those you employ will be able to handle whatever challenges come their way. Because they’ll have the right sales mindset, your establishment might even exceed its targets thanks to your fresh, impressive, quick, and resilient team. Working in a fast-paced environment isn’t for everyone, and not everyone knows how to strategize which is critical to making a sale; increase your chances of hiring those that do.
We hope you enjoyed this promoted piece as much as we did!