Top 5 Tactics to Increase Your Social Media Presence
In a world where social media rules, you need to be one step ahead of your competitors if you are to be liked, tweeted, pinned, posted or shared on the World Wide Web.
Since the launch of Facebook, Instagram, Pinterest, Twitter and Google Plus, the way in which we market ourselves, our services, and our goods has changed… we’ve gotten more personal, in a virtual kind of way, and our targeted audience is now watching us 24/7 and ready to interact with a click of a button.
Social media recognition is essential for businesses big and small, and while there are thousands of articles online that have us believe that engaging our audience and developing a large following is easy, the fact is, building a social media presence takes time, commitment and perseverance, and it all starts with understanding the fundamentals of SEO.
What is SEO and Why Do I Need It?
Search Engine Optimisation (SEO) is a complex marketing discipline that is designed to improve your website rankings and drive website traffic through organic (non-paid) search engine results.
SEO can be achieved by enriching your website content with relevant keywords, building links to other sites on the web, optimizing social media accounts, and making your website search-engine friendly so that the likes of Google, Yahoo, and Bing can read it easily and point potential customers in the right direction.
Optimizing your website and social media platforms for search engines is essential if you want to succeed in the highly competitive world wide web, which is why every business owner needs to incorporate SEO into their marketing strategies.
While website SEO is important, a social media presence also plays a huge role in online performance, even helping to improve SEO. If you are to attract more visitors and grow your follower base, here are the Top 5 Tactics to Increase Your Social Media Presence:
1. Optimize your Social Media Accounts
Much like your website, Facebook, Instagram, Pinterest and other social media accounts need to be optimized for search engine success. Implement the same fundamentals as used for your website, such as keyword rich content and backlinks, and make sure every post or tweet counts.
2. Engage Your Audience
Engagement plays an essential role in social media, and so it is crucial to interact with visitors on your social media pages and respond to all of their queries, questions, and comments in a timely manner. Social media interaction provides us with a unique opportunity to show our follower base that we are listening to what they want in a non-aggressive way in which to market our products, services, and brands. It’s a win-win situation for the buyer and the seller, but communication is key if you are to keep them coming back for more.
3. Create Interesting Content
You can write hundreds of blog posts and thousands of tweets, but if your content is not appealing to your target audience, it will not help grow your social media presence. Facebook posts should be short, sweet and entertaining and blogs should be educational, and any images you share on Pinterest or Instagram should be inspiring. Keep the material light, fun, and interesting.
4. Use Competitions, Giveaways, and Games
We all like free stuff, and if you want to improve your social media presence, one of the easiest ways to do so is with competitions, giveaways, and trivia games. A great way to connect with existing customers and attract new ones, social media contests are perfect for launching new products, boosting user engagement, and getting your message out. This is an excellent approach for small e-commerce businesses to use, with a good example being https://www.wheeliebinstorage.co.uk – who gives away something as simple as a free padlock with the purchase of a wheelie bin storage unit. Other examples include a branded cap with every piece of sports equipment, or discount vouchers with every cupcake order can convert followers into paying customers.
5. Create Different Content for Social Media Networks
All social media accounts are different, and they should be treated individually. You can spread the same message across all of your social media platforms, but the content should be unique for each individual post, blog, or tweet to engage as many visitors as possible. Don’t be afraid to ask your followers to share and connect with other social media networks, if they feel part of the family, they are going to be with you every step of the way and may bring in a few more fans!
We hope you enjoyed the post in cooperation with Wheeler Dealer!