3 Hosting Requirements You Should Prioritize for Your Site’s SEO
The old adage “time is money” proves itself to be especially true in managing websites and delivering a positive online experience. Amazon calculated that a 1-second delay could cost their organization over $1 billion in sales revenue.
Although the costs may not be quite as high for all website owners, it definitely provides insight into the significant impact a website’s loading time can have on their overall business performance. Therefore, it is imperative that websites begin with a solid foundation that will allow them to deliver a positive website experience to its visitors.
Digital marketing agency, Digital Next, shares their expert recommendations for creating a quick-loading website that will benefit its users and search engines.
Switching your website to https is essential nowadays. It has always been a security requirement for e-commerce websites in order to prevent the exposure of sensitive data such as credit card or user information. In 2016, Google announced that it would start flagging sites in their search results to provide more security when users choose to visit the website from the organic search results. This resulted in an issue for webmasters because it significantly increased exit rates from their sites due to the warning message that they received from Google.
Many people believe that switching to SSL is a very expensive process, however, there are ways to make the switch inexpensive. For example, OVH offers a complimentary SSL service when you purchase a domain hosting package from them. Opting for a service through Hostgator or Namecheap will allow you to own a domain for much cheaper, whereas the SSL certificate is more expensive.
Make sure to review the SSL details with your domain and hosting provider prior to launching your website.
You want to host your domains on a domain name server that is reliable and that will display your website whenever and wherever requested. Additionally, your domain should configure easily to any external hosting requirement. Make sure the speed is quick since lag times can add a second or more delay to your website.
Web hosting is also very important to consider. You want to ensure that you partner with a web hosting provider that has good uptime, speed, and security.
The minimum amount of time you want your site to load for a user is 2 seconds. Partnering with a web hosting provider that can load your site in less than 1 second will be increasingly beneficial.
Additionally, use a web hosting provider whose services can also integrate easily with users’ own or external CDN providers. Some of the leading CDN services on the market today include:
- Amazon Cloudfront
Implementing these factors alone won’t give you the top website loading speed, but it will definitely provide the groundwork needed to deliver a pleasant website experience.
Other factors such as coding and objects used within the website will also contribute to its overall speed performance. We are confident that if you develop a solid framework for your website using these tips, your site’s loading experience will impress users and boost the performance of search engines.