5 Ways to Improve Your Social Media Following
The digital world has taken over and smartphones and social media have a lot to do with it. We can surf the Internet on our way to work, in a café and even on holidays. Social media has made it easier than ever to keep in touch with friends, family, and even celebrities. This trend is massive for building brand awareness and attracting new fans and customers. You can literally reach thousands of people from the comfort of your sofa. However, building a following on social media takes time and perseverance but there are a few things you can do to improve your following.
1. Link your social media profiles to your website
Linking your accounts to your website helps visitors to your site find you and easily keep up to date with what you are doing. You can add icons to your web pages and include a simple call-to-action such as “like our Facebook page here” or “follow us on Twitter.” This is a great way to encourage both existing and prospective customers to follow you.
2. Use hashtags with your posts
Hashtags are a great way to attract new followers. They tell people who aren’t familiar with your brand what you do. Many people search specific hashtags when they are looking for information on something or new accounts to follow. Make sure the hashtags you use are relevant and don’t overdo it. For example, if you are a yoga teacher posting a photo of your latest lesson, post the photo and use hashtags like #yoga, #yogaclass or #yogini. This will help people find you and let Facebook, Twitter and Google know what your page is about. If you aren’t good with words then hire a professional writer or social media expert to help.
3. Communicate with your followers
Communication doesn’t just show personality and flair, it can also get you noticed. If someone mentions you in a tweet, then tweet them back and thank them or say something nice or clever. If someone comments on your post, reply to them. Be sure to delete trolls, but if you come across frustrated customers, handle them politely. Answer any questions in a timely manner and you will present your brand as one that has good customer service. Good communication and service won’t just win you new customers and followers; it will help keep existing ones loyal and happy.
4. Follow your competitors
Generally, it is best to make your own mark in the world and stand out in your industry. However, when it comes to social media, there is nothing wrong with borrowing ideas from your competitors. If you see that a certain post has received good engagement, then find your own way to create a similar one. For example, if a funny meme is successful for them, use the same technique. Don’t completely copy what they are doing but use their idea as inspiration and see if there is a way you can make it better.
5.Keep your accounts updated
Social media accounts are great for backlinks and showing customers you are relevant, but don’t just build them and leave them. Let your customers/fans/clients know what you are up to. Tell them what you are working on, share a relevant meme or a video, but just make sure you give them a reason to stay connected with you. If they think your page is stagnant, they might even unfollow you.