Link Building Hacks for the New 2017 Google Update
Did you know about 37% of entrepreneurs spend between $10,000 and $50,000 per month for optimized link building? Link building is a huge business in digital marketing and not every business can do it right. That is why, when we inquire about buying things off the Internet, Amazon, eBay, and Etsy always pop up right at the top, and other sellers trail behind. Ranking factors determine at least 22.3% of Google ranking algorithm updates in 2017.
Not all links are created equal, and no one knows it better than the deprived entrepreneur, who has been trying to get to page one of Google search results for months now. Over the years, our experience with SEO clients has shown us that optimizing text and building a link system is easier than you might think.
Let us start with something most businesses miss when starting with link building.
Broken link building
Broken link building is not a challenge, finding new broken links in your niche is the challenge. It is time-consuming, and it yields limited result. It involves three main steps: Prospecting, Content Creation and Outreach. A Broken link means fixing an outbound link you already have. Once you run a broken link check using tools like ScreamingFrog or Ahref, you can prioritize your redirects.
You can have fun and make the process a lot more rewarding by assessing your competitor site for broken links. Get a working list with most current link checker tools. Next, create more rewarding content, which contributing sites can link to as a part of your content creation process. Finally, reach out to the owners of the sites and offer to build a relationship.
How to improve your online reputation with link building?
As we said before, not all links are equal. Therefore, there are some, which are more valuable than others. The most useful ones are of course the hardest to get. These are the .gov links. These are superior and some SEO experts may squabble about their authority in modern day SEO. We can say without a doubt that website browsers sure do love the security and trustworthiness the .gov and .edu domains bring.
Linking to such websites is not impossible, although you might find it much harder to link to .gov sites. Here’s how to go about it.
Find bloggers on .edu and .gov sites with active blogs. Dofollow outbound links are crucial for you. Finding a resource page within these domains is like a dream come true. They exist for the sole purpose of linking to other pages. Once you make sure these are spammy links, you can easily add a link(s) to your site. It is more effective than asking for a random page link.
Linking to reliable websites simply elevates your brand image. You can send out trust signals to Google bots and human users by linking to trustworthy websites including the .gov resource sites.
Use a mix of different links to boost your business
Links are of various kinds. You can use various categories of links depending on your needs. While we always advise going for a generous mix including each kind, you can determine your own concoction by hit and trial.
Links to generate traffic
Traffic generating ones are potent in giving organic traffic to a particular site and domain. You will not see much change in page rank, but you will surely see a change in footfall. These usually include your banner ads, text links, blog comments and social mentions. If you are a brick and mortar business, you should try enlisting in a local directory too. It gives organic traffic like no other source.
If you want to know how much each link is generating traffic for your website, you can use tools like Google AdPlanner and Compete. You can check up to 5 sites to compare their traffic, source, change in trends and top referral sources in one dashboard.
Links to boost PageRank
That is what most webmasters are looking for right now. From e-commerce site owners to personal bloggers, everyone wants to see their site on the #1 page of Google SERP. Now you can easily get links to boost your PageRank.
Check out Google PageRank calculation charts to find out how many links it may take for your site to move up in PageRank.
Links that work on SERP
SERP or search engine results page is not easy to influence. It requires a whole lot of SEO factors to move up a rank in the Google SRL. You may read hundreds of blogging tips each day or make tens of small adjustments to your code, but gaining a few active links can bring all the change you were ever hoping for.
SERP boosting links are hard to come by. You need to work on them actively. You can start by commenting on active blogs. Always check for “dofollow” links before you interact with the blogs. Include guest blogging, forum signatures, directory submissions and organic links from relevant pages as your prospective tactics.
Backlinks per backlink
It is only sensible to create backlinks for all pages you are actively linking. Social bookmarking is an excellent way to generate backlinks for your existing pages. It also acts as a welcome signal to all Google bots. It works as a reputation builder plus a rank booster. Bots can notice your site better and cache it quicker.
During link building always keep quality in mind. The quality of all the websites you are linking to, and the quality of your content will determine Google’s decision about ranking your site or page. Link building is not difficult; you just need experience and patience for the job.