3 Ways That 2017 Has Been a Big Year for Digital Marketing
Technological advancements have continued to boom throughout 2017, and accompanying this boom is an increased pressure for businesses to expertly execute digital marketing strategies that are keeping up with the times. Forbes reported earlier this year that although print marketing still retains some power in the industry, digital marketing has undeniably taken the industry by storm.
As technologies experience significant growth, businesses that use online marketing to further develop their own successful strategies have to work diligently to keep up. Many businesses large and small are now turning to professional digital marketing agencies to help them develop more profitable revenue through a variety of efficient tactics.
Despite the fact that the general direction of growth for digital marketing this year has been upward, there are certain areas in which it has notably expanded and changed. Read on to learn about three notable ways digital marketing has changed in 2017.
1) The Expansion and Success of Live Video Streaming
It’s not just Snapchat that is giving individuals the ability to create and post videos of themselves or their surroundings for others to see. Applications such as Facebook and Instagram have entered the trendy realm of live video streaming as well.
Although many may automatically picture the trendy teen videoing their selfies when they think of Instagram and Snapchat video clips, many businesses are now also using the live video streaming capabilities of social media to their advantage.
Yes, many digital media strategies have observed significant success in live video streaming as one of the year’s top online marketing trends. Live video draws in individuals—potential consumers or customers—by personalizing the business’s brand. Marketing strategists have identified a particular strength in how live video of a business’s workplace, employees, and visual representation of what the business stands for can charm a target audience.
2) Continued Growth of SEO in Digital Marketing
Search engine optimization (SEO) has seen an impressive growth over the last few years through the continued advancement of digital media and online marketing. Optimization for web-pages has certainly posed more of a challenge for those who have not been able to follow the industry trends closely. Hence the increase in businesses turning to professional digital marketing experts for assistance in navigating these tech-savvy times.
With recent updates to Google’s algorithm—including Google Penguin, Panda, and Hummingbird—optimization techniques have had to shift to keep up.
Advanced and Complex
These are terms commonly seen in how-to’s on the latest SEO strategies, and for good reason. One change strategists have observed, for instance, with the Google algorithm updates involves the increased relevance of mobile searches—which necessitates digital advertising techniques that are compatible with mobile phones. Some strategists have even gone so far as to say that 2017 has seen SEO specialists shifting to a mobile-first approach with their strategies.
Other aspects of SEO that have changed or expanded in 2017 include the increased importance of original content, site caching, and topical relevance through crafty keyword usage.
3) Targeted Advertising Has Reached the Spotlight
Catering advertising to a target audience or base has become one of the most significant trends within this year’s industry. This type of specific advertising may be implemented on a business’s webpage, on their social media pages, and anywhere else that brand is attempting to mark their presence.
Targeted advertising has become particularly efficient for businesses because it aims to snag the attention of those consumers they are most interested in reaching. Professional strategists may work with businesses to first identify that target audience, find those key highlights of the brand to promote, and then use digital strategies to target that audience efficiently online.
This may involve targeting the specific location of prospective customers, targeting their interests, and the integration of relevant advertising based on individuals’ Google search data. Targeting advertising helps both businesses and consumers circumvent the unnecessary and the unlikely by more quickly identifying matches between the target audience of a business and the interests of those prospective consumers.
It has been a busy year, one of impressive growth for the digital marketing industry.
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