7 Quick Wins on LinkedIn in 2017
I’m sure you’ll agree when I say:
Facebook and Twitter remain the most sought after social media platforms by most brands and businesses in the world.
Research by Forrester reveals that Facebook dominates the social landscape with 63% penetration and is followed by Twitter with 22% penetration.
But here’s the deal:
LinkedIn is the third-fastest-growing social networking site and a large number of marketers believe that it can bring in huge, relevant traffic to your site.
LinkedIn has 450 million active users and 2 new users sign up every second.
And that’s not all:
It has a geographic reach to over 200 countries and territories. LinkedIn remains the number one choice for many when it comes to job search, networking and lead generation. 41% of businesses, globally, use LinkedIn for marketing and lead generation, 70% for job hunts and 80% for recruitments.
But here’s the shocker:
59% of people still don’t rely on LinkedIn for marketing and brand promotion activities.
Because they do not understand the rules of the game and often end up failing in their lead generation and marketing efforts on LinkedIn!
Remember, if you are looking to succeed on LinkedIn, you’ll need to play by the rules to make the maximum bang for your buck spent on LinkedIn marketing.
I’m sure you are wondering:
“How can I take advantage of this fast growing social site?”
Well, I am going to share the 7 secret untapped successes on LinkedIn that expert marketers use to deliver maximum value and minimize the ever-changing impact of the market.
But before I jump into action and reveal these 7 easy hacks, let me remind you that your efforts will go down the drain if you’ve not carefully selected your CDN (Content Delivery Network) to provide to your LinkedIn connections and followers with a regular dosage of thought-provoking, entertaining and engaging content.
You’ll be surprised to know:
Of all the successful businesses on LinkedIn, 45% of the top 2,000 e-commerce sites in the USA use an effective CDN.
If you wish to stay ahead of your competition in 2017 and beyond, you’ll need to carefully select an efficient and reliable CDN before starting to use the 7 LinkedIn hacks that I’m going to disclose now.
So, let’s begin with your hacks! Shall we?
Hack 1: Keep Your Home Page Consistent with Your LinkedIn Page
You will be surprised:
LinkedIn directs approximately 4 times more referral traffic to a company’s homepage, whereas against the referral traffic generated by Twitter and Facebook combined together.
64% of social referrals are directed to your homepage via LinkedIn vs. 17% from Facebook and 14% from Twitter.
Now, this may sound unbelievable but it’s true. People may share more stories, posts and photos on Facebook and Twitter but in order to get more people on your site, LinkedIn is the number one source.
Since there’s more probability of LinkedIn users going straight to your homepage, make the best use of your profile on LinkedIn. Keep sending regular posts that keeps the readers engaged so they are urged to click on your homepage to know more about your product or service.
Here’s an example:
Check out the LinkedIn page of Adobe. The page has been brilliantly designed to drive traffic to their company’s homepage.
Hack 2: Impress LinkedIn Users with Industry Insight
Also, make sure that your homepage is brand consistent. It must have all the important features of your brand prominently positioned so that people easily remember it.
What’s LinkedIn majorly used for?
Majority of LinkedIn users are interested in Industry Insights.
According to slideshare.net, 6 out of 10 LinkedIn members look for and essentially demand content that gives knowledge and information about industry and upcoming trends. I’m sure you’ll agree when I say that people like insights, generally.
Apart from content about various industries, company news also attracts LinkedIn users. While 53% of users are appealed by company news, freshly launched products or services attract 43% of LinkedIn members.
Share content or posts that are useful and informative to engage more and more people. Make sure that your content comprises of industry insights since that is what most LinkedIn members like to read. Create relevant and high quality content to attract majority of audience.
Hack 3: Know the Best Time & Day to Post on LinkedIn
A large number of marketers keep putting post after post on LinkedIn hoping to drive traffic.
But does that work?
The answer is a resounding NO!
Remember, if you are looking to get maximum benefits from LinkedIn, you will need to be systematic with your approach and you will need to publish content at the right time.
Typically, mornings, midday and weekdays remain the best time and days to publish content on LinkedIn.
In order to reach maximum traffic, it is essential that you publish your content when the majority of people are logged in. In the case of LinkedIn, the best time to connect with your audiences is 10 am to 11 am on Tuesdays.
Post your content according to the schedule of your target audience to gain maximum engagement. There is no point of posting in the evenings when majority of people will check it only the next morning. You can always schedule your content to go live at the time you want.
Hack 4: Post At least 20 Articles per Month on LinkedIn
I bet you didn’t know this:
Posting content 20 times in a month can help you reach out to 60 percent more LinkedIn users.
The fact that more posts will increase your reach does not need any explanation. Though it is not possible to make each and every LinkedIn user reads the content you have posted; however, posting 20 updates in a month will help you get 60% more eyeballs for your brands.
Now, this does not mean that you have to restrict yourself to only 20 posts per month. Try and post as much as you can but don’t overdo it. Remember, companies that have found success on LinkedIn post at least 3-4 updates daily, which means around 80 posts monthly.
If you are new to using LinkedIn for marketing purposes, try and post at least 20 LinkedIn articles per month initially. Even if you post once a day, you will be able to achieve your target by working only in the weekdays itself.
Hack 5: Solidify Your Presence & Connect with Influencers to Maximize Reach
Did you know?
It is easy to leverage your LinkedIn presence because just a single post/update reaches out to 20% of your target audience.
You may be wondering:
“20% is not that big a number, so why do I waste my time working on LinkedIn articles and updates?”
Yet another way to expand your network, generate some sales-ready leads and boost your conversions is to connect with LinkedIn influencers. Why? Because 92% consumers turn to influencers for buying advice!
Unsurprisingly, 84% marketers plan to include at least one influencer marketing campaign in their marketing mix. Investing in LinkedIn influencer marketing campaigns is worth it because you get to make $6.50 for every dollar invested.
Your primary objective is to create an impact and a thought leadership for your brand so that people trust your brand. And to do that effectively, you will need to post engaging and thought-provoking content regularly and connect with LinkedIn influencers to endorse your content and maximize the reach of your branded content.
Hack 6: Engage Your Employees in Your LinkedIn Activities
I’m sure you’ll agree:
Employees are greatest asset for engagement on LinkedIn.
According to socialmediaexaminer.com, employees are 70% more likely to engage with your updates by commenting, liking and sharing as against a typical LinkedIn user. Therefore, engage your employees to increase your reach on this social networking site. All you need to do here is to ask your employees to be active on your company page on LinkedIn.
As an employer, make sure that it is easy for your employees to get engaged with the content. For instance, you can mail your employees links and send them notifications every time you update something, especially when a post is important (with regards to business).
Hack 7: Monitor Your Efforts by Analyzing Your Engagement Percentage
How would measure your efforts on LinkedIn?
The answer is simple; by measuring your engagement percentage.
Here’s the deal:
LinkedIn provides you with an opportunity to analyze the engagement rate of your company page with the LinkedIn Analytics feature. So, you can optimize your LinkedIn Pages by the engagement percentage you get.
The LinkedIn insights tool gives you an overview of profile visits with demographic details revealing the locations of your profile visitors. It further gives you details on the profession, industry, professional position, etc. In addition, it also helps you determine how many times your own employees interacted with your post/update.
Once you know your engagement percentage, discover the changes you need to make and things you need to improve to further improve the engagement rate. This will help you to optimize your posts accordingly.
Over to You!
You’ve read the 7 stupid simple hacks to establish your thought leadership, and generate high-quality, sales-ready leads using LinkedIn. Now it’s time to implement these techniques.
Leave a comment to let me know which hack you’re going to try first. Or maybe you have a question about something that you read.
Either way, leave a quick comment below right now.