8 Brilliant Ways to Write Great Content for Your Blog
There are certain writers, content creators, marketers and even websites who appear to rule the Internet. It seems that whatever they put out there is contagious, because it immediately sparks conversation on social media and captures an audience of millions. This kind of infectious content leads to major returns in the form of advertisers, subscribers and readers, thereby promoting financial success and brand recognition. Obviously, you want the same for your blog, but just like other forms of writing, coming up with content for a blog is a skill. Today’s world has become content-saturated and it is not easy to create something powerful and unique.
If you want to write great content for your blog, take advantage of the following 8 brilliant ways to do so:
Number 1: Tell a story
The bottom line is that you need to tell a story through your content and tell it well. Stories that have bad writing and weak content are quickly abandoned by readers. Your story should communicate the Who, What, When, Where and Why, because this will help readers understand the premise of your story and its importance.
Number 2: Elicit strong and mostly positive emotions
Remember that posts that evoke emotions amongst people are more likely to drive popularity. Therefore, it is recommended that you write content that triggers positive emotions as it will perform better online. While the content can also incite negative emotions like anxiety and anger, it is better to aim for a positive reaction. Similarly, posts that evoke sadness should also be avoided because they may gain traction initially, but overall, their popularity is not the same as happy posts.
Number 3: Pen irresistible headlines
The attention span of today’s audience is immensely short. No one has the time to read each and every word before making up their mind. It takes only a couple of seconds for your reader to decide if they want to move forward or not. Thus, you should ensure that your headline is powerful enough to grab the attention of the audience and irresistible enough to get them to read the whole thing. Ensure that your headline uses intriguing adjectives to state the purpose of the article and communicate the ease and value of the story.
Number 4: Go for visuals
Visual content leads to high user engagement, so add a striking visual to the compelling headline. This can capture the reader’s interest effectively. If a blog post contains a photograph or an infographic, its viewership can increase by almost 94%. Apart from images, videos have also gained popularity these days. If possible, add a short video according to the subject matter of your posts. It is more likely to retain readers than just plain text.
Number 5: Use signal words
Signals words are used to help people scan through a post and grasp the main idea. For instance, if you are promoting a product and have three reasons why it is a good one, you can use the words “firstly,” “secondly” and “finally.” Likewise, words such as indeed, nevertheless and surely also signal to readers that the point is concluding. Make sure you have used these words in your post’s structure as they get a better response.
Number 6: Optimize the post’s length
Yes, you have to tell a story, but this doesn’t mean that you keep going on and on. As mentioned earlier, people don’t have long attention spans. They want to be done as quickly as possible and still take away the meat of the content. When you are creating content for your blog, you should optimize the length and include search terms within it. The post should be no longer than 700 words, but try and keep it between 300 and 500 for the best response.
Number 7: Always give a practical takeaway
You have created a powerful story with an excellent headline, but your work is not done. You need to read it over and ensure it offers readers actionable and practical takeaways. You will not be able to retain readers for long if they are not getting any value from your blog posts. Write posts that are meaningful and can be understood and empathized with.
Number 8: Try and use paragraphs
This is especially useful when you are creating a long blog post. Break it down in small paragraphs because it adds a flow to the post and makes it appear shorter than it really is. However, this doesn’t mean that you should create pointless paragraphs. There should be a subject and idea for every paragraph for it to be useful or else it will be regarded as fluff. Furthermore, the reader might stop reading altogether if they don’t like a paragraph.
Follow these brilliant techniques and you will have great and unique content for your blog.