Adopting Digital Tools Can Make Your Local Business Thrive
You’ve built your small business from scratch with your own hard work, while having complete control and doing a great job all the while. But now the business is in stagnation and you’re working even harder just to keep it alive, instead of thinking about its future. That’s because the context around us has changed with a start of the digital age, and whether you like it or not, you have to accept that some skills are not relevant anymore. Maybe you’re satisfied with your business at the moment, but at the same time, your competitors are advancing. Small local businesses are afraid to invest in digital tools because they think they won’t get their investment back, while big businesses have the capability to take over your customers. It is war — war of knowledge and information. In order to stay alive or even take the victory, you need to adapt.
Analyze the terrain
One of the main reasons why you should digitalize your business is the possibility of tracking. Marketing, sales, communication and even document exchange — every one of these business activities can be tracked and analyzed. In the results, you’ll be able to see clearly your strengths and weaknesses, and you’ll spend your time and money concentrated on the company’s growth.
No matter if you sell products or services, sales are the main instrument of your business, your ammo. You have to know how sales work in order to be familiar with activities that create sales and what exactly your sales team must do to increase that income. Maybe you’re satisfied with your revenue right now, but it can always be better. Before you spend your money on marketing, you have to make sure that the sales infrastructure works. You can find free CRM tools on the web that will help you build your sales right.
Keep communication open
For each type of communication, internal and external, you need to have the same system. Emails for proposals, company memos and document sharing and to clients, must all have one system each employee can be familiar with. If your means of communication is not coherent, the whole business will be destroyed from the inside out.
Spread the web
Every area of your work should be optimized, and that’s not just a one-time deal. Your business is a living organism, and optimization is its food and water that keeps it alive and gives it the opportunity to grow. You should always collect data and take clues from that data to get the most out of technology, marketing and traffic. One of the most important things is your website, because it’s not just a pretty billboard. It needs to be attractive, but the most important function is to draw qualified visitors and turn them into customers.
You don’t need pretty pictures or words of praise, you need it to be a website that directs customers into your sales funnel. It is important that your local business information is spread over a large number of local directory sites and social networks such as Facebook and Twitter. That information should be updated constantly and for that, you need adequate automated tools. You have to find the right quality and reliable Search Engine Optimization tools, which will help simplify your tasks and lower your cost at the same time, optimizing opportunities and saving time.
Acquire the targets
Customers are all online, which basically means that the days of free Internet marketing are gone. Facebook and Google have changed their algorithms to support paid advertising methods, but in return, they provide incredible opportunities of strategic marketing and help you target the right customers. When you acquire the right target market, you’ll definitely get the return on your investments.
Conclusion: Survive & Thrive
It may seem hard to digitalize your business, especially when you have to learn about new technologies apart from your regular everyday activities, but we live in the digital age where change is necessary for a company to survive. You’ve built your business and now you should fight for it. With the use of the right digital tools, you can get your freedom back and thrive, expanding your business.