Linkedin: Social Media Revolution 2017

 

Socialnomics 2017

 

Here’s a recap of what the video shares with us:

1. We don’t have a choice on whether we do social media, the choice is how well we do it. (Source: Erik Qualman)
2. Over 50% of the world population is under 30 years old. (Source: UNESCO)
3. Today’s college students have never licked a postage stamp. (Source: NBC News)
4. World population:
   •  Facebook
   • China
   • India
   • YouTube
   • Tencent
   • WhatsApp
   • Instagram
   • LinkedIn
   • Twitter
   • United States (Source: Wikipedia, Expanded Ramblings, Newsroom, Statista, Tencent)
5. 53% of millennials would rather lose their sense of smell than their technology. (Source: The Motley Fool)
6. The return on investment (ROI) of social media is your business will still exist in 5 years. (Source: Erik Qualman)
7. 93% of buying decisions are influenced by social media. (Source: Nielsen)
8. By 2018 video will account for over 2/3 of mobile usage. (Source: Cisco)
9. Shrinking attention spans.
10. Goldfish have an 8-second attention span.
11. Humans have a 7-second attention span. (Source: Statistic Brain)
12. More people own a mobile device than a toothbrush. (Source: 60 Second Marketer)
13. 1 in 3 marriages starts online. (Source: NY Daily News)
14. The fastest growing demographic on Twitter is grandparents. (Source: Global Web Index)
15. Every second 2 people join LinkedIn. (Source: LinkedIn)

For more tips like this from Erik, check out his new book How to Sell on LinkedIn.