How to Use Facebook Groups for Business
There are many Facebook groups that are associated with various subjects and issues. Some Facebook groups are smaller with a few no. of members while there are others that have a huge no. of members. However, there is a chance that not all “huge” Facebook groups are equally active.
A statistic shows that monthly active Facebook users have already surpassed 1.9 billion. This is a huge no. of people. And, there are many active users who are very active in Facebook groups as well because the group is a collection of like-minded people.
You may have seen a post getting a lot of engagement when it’s posted in a group in comparison to other normal posts. The businesses that can utilize the power of Facebook groups can get a very good return from their time spent in the various groups.
How to utilize a Facebook group to promote your business
Many marketers take a look at the no. of people in Facebook groups, and they start spamming right away by promoting every single product in their store. This is a bad approach, which may even result in getting your group kicked off Facebook. The smart approach is to start slow, as you also have the option to implement micro-influencer marketing if you’re in a hurry to increase your reach in a short period of time.
Without wasting much time, let’s take a look at some of the ways to use Facebook groups to get desirable results from your efforts.
1) Create a network
A Facebook group is full of like-minded people, and you can create a network of your dedicated customers with its help. You should consistently pamper your group members by sharing something valuable with them or by providing them special offers on a regular basis. And, you should also thank them every now and then. A simple “Thank You” can mean a lot to your dedicated followers.
When you have a Facebook group full of dedicated fans, you can further utilize this group by recruiting affiliates for promoting your products, recruiting mentors, getting feedbacks on new products, and so on
2) Provide customer service
A Facebook group can also be a great way to provide customer support to your regular customers, which can help you to retain your current customers. A study shows that poor customer support via social media platforms can lead to a revenue loss, which a company cannot afford. You can provide great customer support to your existing customers by creating either a secret group or a closed group.
The reason behind creating a secret or a closed group is that the conversation between the company and the customers in the group won’t be seen by outsiders. This will help maintain the image of your brand because outsiders won’t see any negative comments from your unsatisfied customers.
3) Nurture various customer segments
A single company may have various segments of customers with their own needs and problems. It’s the job of the company to find out the needs and problems of these customers. A Facebook group can be a great solution to provide them with customized answers to their queries. And, the posts can also be customized according to the customer segments.
One of the easiest things to do is to create a Facebook group that is dedicated to each customer segment. It will allow you to customize your message to them, and it will also help in creating a network among your customers in the same segment.
4) Provide expertise
If you want a large no. of people to trust the message promoted on your social media marketing campaign, you should first establish yourself as an expert. It will help in creating credibility. You can create a Facebook group as a resource so people can get valuable information in that group, which can be trusted.
For instance, you can check out groups like the Internet Marketing Super Friends Group or some other groups where people ask questions and get answers to their questions. However, you should make sure that you’re not always promoting yourself to the group.
5) Communicate with your team members
Business is not only composed of you and your customers but also your team members and staff. Facebook groups can be a great way to bring your staff together. You can create a secret group and add all your team members in the group. It can be a platform where you discuss and share all plans and workloads to be done. The secret group allows you to make your posts and conversations only between you and your employees.
6) Sell something
The Facebook group also provides you with an option to sell something via the Facebook group. According to this statistic, 49% of Facebook users like the page of a brand that they support. If you already have a good brand reputation, then the Facebook group can be used for directly selling your products. You will see an option to “sell something” in your Facebook update after you create a For Sale group.
One of the great things about joining or starting your own Facebook group is that you can start getting involved with Facebook groups for free. And, you will be reaching out to like-minded people in your target market, which is great as well. If you manage to apply the tips mentioned in the above section of this article, you should be able to get a desirable result from your campaign.