Why Social Media Marketing Will Change Your Life
The different forms of communication these days are continuously changing, but are definitely improving. These days, you can send a simple hi or a full-length news story to a family member or friend across the world in split second intervals, thanks to the various social media platforms that have made this possible. These sites have helped millions of disparate people across the globe to connect and become aware of current news. More importantly, social media has opened new doors for opportunity in marketing and business to members who have reached billions.
In connection to that, social media has the fastest means of targeting audiences and leads with Facebook hitting its first billion, Twitter more than half of that figure and Instagram at 300 mils to date. With these figures, any business-minded person could jump to the conclusion that there are enough potential markets in these groups.
Eventually, social media marketing can significantly affect your daily life. Here’s why:
It will improve trust, loyalty and brand advocacy
According to the recent HubSpot infographic, which mainly features millennials, about 95% of individuals claim their loyalty belongs to brands they love, while 83% said they prefer brands with a public standing.
This simply proves that most consumers are not content interacting with brands alone, but want to be loyal to these brands. Having an online presence will let you withhold the power in controlling your brand message and encourage and make brand advocacies, which will intensify your message.
It poses long-term value to your customers
According to James Furman, customers who buy products and services through social media are more likely to purchase than customers who found your company by means of traditional marketing strategies. Apart from that, referred customers also tend to stick to your firm longer. Most importantly, satisfied referred customers can also increase your marketing edge exponentially.
As a matter of fact, when your company knows how to handle customer service thru social media, it can convert complaints to future revenues. Approximately 71% of consumers said they have exceptional experience in social media service, particularly those with brands. They highly recommend it to other people.
It’s more practical
Once you are able to establish your business, relying on social media marketing is an inexpensive platform to expand your business. This is more commendable than spending a hefty amount of time and money on running a consistent marketing campaign on radio and television. You might also want to add email marketing promotions and influential campaigns with the use of inexpensive networking sites.
It helps in building the brand
Keep in mind that building your brand is very crucial. Luckily, it is often daunting for small businesses to carry out in the midst of the intimidating competition among well-established brands. With that being said, the use of intentional social media marketing can help your business establish positive feelings regarding our products and services which can have a tremendous impact on the growth of your business brand.
By means of giving resources such as helpful tips and information, you are also providing your customers an easy way of sharing relevant information about your company and at the same time, establishing your brand.
It helps companies design better products
Social media marketing can also benefit companies by means of helping them design and build products that are more commendable. Say for instance; a product manager would be able to share new and fresh ideas for product features for the customer community. The manager would easily and quickly find out that lots of customers are excited and looking forward to buying the product.
With this kind of strategy, companies would be able to build products that can surely surpass even the expectation of their customers. Not only that, when customers feel they are part of this process, chances are they would share great news through word of mouth marketing.
Does your brand already have a professional social media presence? If not, you’re clearly missing the opportunities mentioned above in social media marketing.