Take your hands off your phone and your eyes off your mobile screen and just goof around. What you will see is people similar to you deep down hooked on their cell phone. They are not just staring at their beautiful mobile screen of course. Mobile apps are the captivating factor keeping people engaged or let’s say extremely engaged with their phone. 71% of internet transactions are done through the phone and among them, a massive 30% is taken over by social media. Varied bits and pieces of research have been accumulated to present an overview of the existing app market. So, if you have ignored social media platform for your app promotion my friend you are big Kounderzite.
You have hired a mobile app development agency and you are ready with a smashing app, but it’s going to be thrashed off the market if it lacks appropriate marketing. Even your app is a solution of some of the most common issues which none other apps can do then also you will have to make people aware of the same. So if you haven’t already set aside a definite budget for social media marketing, it’s high time now you take an action on the same. Well, you are not the sole app launcher, there are already a plethora of them and reaching the top position combating all of them is quite a roadblock.
Estimates say that almost 77% of the users abandon your app within three days of its download and the scenario turns to be worse as the time passes. The resort out is social media. It can work like a magical pixie dust and can take your app from scratch to best. The secret lies in the Pre development phase, let’s explore it and be a pro at it.
1) Get your head clear
The most integral aspect to consider before you choose social media is research and planning. Determine beforehand what is the content, based on that decide the type of audience you want to lure with the content and then finally choose which social network will be suitable to promote the same. Plan your audience, platform, and content in a way that it stays in the people’s mind for a longer period of time and so will your app.
2) Define your voice
Before initiating the promotion process, blogging and spreading the word, conjoin your social media voice with your app. Give your app a living character, imagine if your app would a living creature what would it be like. This will add a personality, charm and emotional connect to your app. For taking any app to a cutting edge, promoting it socially on every platform is not ample. You might be cognizant that for any mobile application development, the conversation is the key to the audience’s heart. Whenever there is any comment or word of appreciation or any update, any pic or video, just jump in and initiate a conversation whether it be any platform YouTube, Instagram, Facebook or Twitter.
We just discussed the importance of conversation above. Well, who would deny a beneficial conversation? Offer some incentive, some offers or some contest over social media. The lucky one would surely develop a positive connect with your app and would happily motivate others to use it.
4) Persistent social media marketing
Social media marketing is not for the time being, once you start, there should not be any break or bumper. You can either accelerate it or keep it homogeneous, there is no way back to it. To create and maintain a fan base, always keep them engaged with juicy tit bits which will hold them right with you and won’t let them shift their focus ending to never come back.