Social media has changed the way the entire world works today. Before the days of social media like Facebook, Twitter, LinkedIn, Instagram, Pinterest etc, everything from regular interaction to business happened between two parties, the one giving it and the other, who is at the receiving end. This was unidirectional pattern which was followed, even for the biggest events. But with social media, anything directed exclusively at you is also open to a number of people who have the right to view the particular thing. As a result, if you want a buzz-worthy event, which will be a huge success, social media is what you need to turn to. Whether you want people to opt for a venue hire for hosting fantastic events or want a fully dedicated venue for your next conference, meeting, function or event, here are the five tips to creating a successful event.
People have very short term memories when it comes to the social media and hence, you have to constantly update them with interesting and attractive new updates from time to time. But that is not where your work ends. You also have to be available constantly to respond to any queries, compliments, complaints or even the slightest hint of interest. Make your viewers feel that they are constantly attended to. Just like you want your viewers’ attention, they are also looking for reciprocation on your side.
Be it the coolest new hashtag or the hottest share-worthy picture, make sure that your event sets a trend. Hashtags are the most important and the simplest way to set a trend as it is widely accepted in most social media platforms. Simply create a hashtag which directs every content related to your event into one place. As a result a new lead, who in spirit is a potential client, can get all the information he or she wants, in a unified form in a page, simply by clicking the hashtag.
Nothing attracts more people than the chance to win free stuff so utilise that to generate more leads using your social media marketing. Create a number of contests periodically to rope in the attention of all your active as well as passive viewers. This will create a wave of interest in a very short period of time. The contests can be about anything, ranging from quiz to fashion to selfie, depending on the primary interest of the demographic who follow your event or page. You can also organise a giveaway where people will have to do little promotions like tagging friends or sharing to get a lucky winner prize.
It is important to grab people’s attention but it is crucial to be able to hold on to their interest. As discussed above, people on social media tend to move from one thing to another easily and hence, you have to work incredibly hard to keep their interest piqued. Genuine and interesting content is the only way to achieve that. Include more photos, posts and videos. Keep countdowns before any major update. Upload a teaser to keep them hooked. Don’t give out all your
Aim at Different Platforms
As tedious as it sounds it is important to keep your social presence on as my social media platforms as you can. Today there is a diverse group of people using varied platforms and to reach out to majority of them, you have to make your presence on different platforms. You much give adequate attention to these, studying the particular needs to create more effective buzz-worthy events which draw people from all kinds of social media. This is a time-consuming job which requires dedication and a lot of study.
Creating a buzz around your event on a social media is not a very difficult task if you keep it simple and attractive to your viewers. A bit of knowledge about them and these little steps will go a long way in making your event a huge success.
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